Dealer OPS & Leadership
Automotive Mobile Ad Spend Jumps 200%
Baltimore, MD — Millennial Media, the independent leader in mobile advertising, recently released a comprehensive whitepaper on mobile advertising in the automotive industry. The whitepaper is the second edition of Millennial Media’s Mobile Intel Series—a collection...
How Do You Think The Auto Industry is Doing?
NEW YORK -- The latest Harris Poll measuring how the public perceives twenty-two of the nation's largest industries shows massive changes over the last two years. The biggest changes since 2009, when the survey was last conducted, are a huge improvement in the number...
Are Chevy’s Ads Working?
What do you think of the “Chevy Runs Deep” ad campaign? Do you think it is working? Is it bringing more consumers into the dealerships? According to a story from The Detroit News, General Motor’s Cheif Marketing Director, Joel Ewanick, seems to think the ads are not...
smart Brand Launches an unbig Ad
MONTVALE, N.J. -- smart, the quirky, iconic vehicle that created the microcar segment in the U.S. gets its first primetime television appearance tonight with the debut of a new advertising campaign. The campaign is the first part of an extensive marketing platform...
Ad Campaign Continues ‘Imported from Detroit’ Message
Auburn Hills, Mich. - The Chrysler brand is touting its new state-of-the-art eight-speed transmission and fuel-efficiency in its new television commercial for the 2012 Chrysler 300. The new commercial continues the “Imported from Detroit” message and is filmed...
Nissan Brings the Next Level of Innovative Marketing
FRANKLIN, Tenn. -- Nissan North America, Inc. (NNA), in collaboration with Sony Computer Entertainment America LLC (SCEA) and Polyphony Digital Inc., announced the premiere of GT Academy USA, a reality show that takes 16 Gran Turismo 5 gamers and gives them a chance...
Dealer.com Director of Digital Marketing Discusses the Scalability of Personalized Customer Service in the Social Age
Remember the days of face recognition and outstanding customer service? Well, they're back. Social media allows you to provide unparalleled levels of customer service in a scalable fashion. When our grandparents were coming of age, businesses in America were truly...
Director of e-Marketing Teaches Inexpensive Techniques to Market Business Online Using Web Video, Blogs and Facebook
There is no "right" way to electronically market your business. There are, however, proven practices to help maximize your efforts, engage interaction online and make a lasting impression on your audience. People want to be entertained, so put on a show. Learn to...
Driving a Fuel-Efficient Vehicle is not the Only Way to Save Gas
ANN ARBOR, Mich.—While driving a fuel-efficient vehicle is the best way to save gas, motorists can still cut fuel consumption nearly in half by driving slower and less aggressively, properly maintaining their vehicles and avoiding congested roads, say University of...
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