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Dealer OPS & Leadership

AutoSoft Adds Ford One Warranty Solution Integration to DMS

WEST MIDDLESEX, PA, September 28, 2011 – AutoSoft Inc. announced the integration of Ford ONE Warranty Solution (OWS) with the AutoSoft DMS. AutoSoft is one of the first dealership service providers to pilot OWS and receive certification from Ford. The new Ford...

Automaker’s Ads —  Pulled or Rotated?

Automaker’s Ads — Pulled or Rotated?

Ford Motor Company has recently pulled television ads that featured messages backing the fact that the automaker did not take the government bailout money, according to The Detroit News. The story, that ran in the opinion section, said Ford pulled the ad after people...

Consumer Confidence Index Unchanged in September

Consumer Confidence Index Unchanged in September

NEW YORK -- The Conference Board Consumer Confidence Index®, which had declined sharply in August, remained essentially unchanged in September. The Index now stands at 45.4 (1985=100), up slightly from 45.2 in August. The Present Situation Index decreased to 32.5 from...

VW Dealers Continue Successful Growth in U.S.

VW Dealers Continue Successful Growth in U.S.

According to a story from The Detroit News, during a two-day meeting with company officials recently, Volkswagen has stated its U.S. dealer success continues to improve. The story said, officials credit the dealer's increase in profitability to the automaker’s current...

It is Time: Don’t be Late to the Social Media Party

It is time. Regardless of personal opinions, comfort levels, feeling overwhelmed or just disinterested in the concept, it is time for your dealership to have a social media presence. No longer can you peek from behind the curtain to see how this social media movement...

Auto Advertising: Less Need to Woo Customers

Auto Advertising: Less Need to Woo Customers

Auto marketers are changing the way they are advertising by doing less wooing of customers a story from AdWeek said. According to the story, auto marketers have figured out a better way to settle the balance of supply and demand and haven’t been highlighting “price...

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