Dealer OPS & Leadership
OneCommand Preps to Help Dealers Give & Get This Holiday Season
Cincinnati, OH — OneCommand, a leader in multi-channel marketing solutions for the automotive industry, today announced that it is preparing for a record breaking holiday season in terms of seasonal best practice campaign adoption and the response experienced by its...
Ford Escape Routes Competition Expands Use of Social Media and Gaming with Popular Vehicle
DEARBORN, Mich. – Ford is looking for a few dynamic, fun-loving individuals ready to compete in real-world challenges with the help of online followers – all while experiencing the all-new Ford Escape. Having no idea where the Escape will take them, the two-person...
GM Uses Klout to Market All-New Sonic
According to a story from Advertising Age, General Motors is given people with Klout scores of at least 35 or higher a three-day test drive of its all-new Sonic subcompact car. The story said GM is hosting this in five major cities across the country and did a similar...
Jeff Teuscher Promoted to Vice President of Sales At American Auto Guardian, Inc. (“AAGI”)
Arlington Heights, IL ‐ American Auto Guardian, Inc. (“AAGI”) announced that Jeff Teuscher has been promoted to Vice President of Sales. Jeff has been with AAGI since February 2003, and since that time has been involved in product development, agent certification...
Liquid Motors Bolsters Sales Team with the Addition of John Fitzgerald
Dallas, Texas - Liquid Motors Inc., a provider of comprehensive inventory management and marketing solutions for automobile dealers, announced the addition of John Fitzgerald as Vice President of Business Development. In this capacity, Mr. Fitzgerald will work with...
How Search Has Revolutionized The Auto Shopping Process Version 2.0
About a year and a half ago, Moore & Scarry Advertising, Inc. did a webinar with Google and Yahoo on how search engines have revolutionized the auto shopping process. One of the key points of the presentation is that search and auto shopping is evolving at such a...
Consumer Watchdog Urges EPA to Re-Test Elantra 40 MPG Claim, Hold Hyundai to Account
Washington, D.C. -- As automakers make their annual pitch for holiday sales, Consumer Watchdog has asked the U.S. Environmental Protection Agency to investigate Hyundai’s high mileage claims for its popular Elantra model (29/40 MPG city/highway, 33 MPG average). The...
BMW Group to Supply Fuel Efficient Diesel Engines to Toyota Motor
Tokio/München. BMW Group and Toyota Motor Corporation (TMC) announce that they today signed a memorandum of understanding (MOU) concerning a mid-to-long-term collaboration on next-generation environment-friendly technologies. Under the MOU, the two companies agreed...
GM: Buick LaCrosse eAssist Spending Little Time on Dealer Lots
DETROIT – The Buick 2012 LaCrosse eAssist is spending just 14 days on dealer lots nationally before being sold, and the mileage-boosting light-electrification technology is moving quickly in all regions, including import-leaning California. Steven Radomski is one of...
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