Dealer OPS & Leadership
Digital Air Strike Co-Founder/COO and Top Dealers Discuss Findings of Social Media Trend Report
Alexi Venneri, co-founder and COO, Digital Air Strike, and a panel of top dealers will share with dealers and managers the findings of the 2012 Social Media & Reputation Management Trend Report. This panel of top dealers includes: Brian Benstock – vice president...
Study Shows Global Email Deliverability Experiences Historic Decline in Second Half of 2011
New York, NY –Return Path, the world’s leading email certification and reputation monitoring company, today announced that worldwide inbox placement rates (IPR) declined sharply in the second half of 2011 according to the company’s most recent Global Email...
The Spoiled Customer
As part of the process for awarding the WomenCertified Top Dealerships for Outstanding Customer Experience, WomenCertified asks participating dealers to describe in detail the retail amenities and features they offer which enhance the customer experience. Having read...
FIAT Brand Debuts New Broadcast Commercial, ‘Baby’
Auburn Hills, Mich. - The FIAT Brand will debut a new commercial for the 2012 Fiat 500. The new spot, "Baby," is scheduled to run on local and national broadcast and cable channels. The commercial will be available in both a 30- and 15-second version and will begin to...
SureSale™ Certified Rolls Out in New York and New Jersey
VENICE, Calif. -- Mota Motors today announced that its groundbreaking certified pre-owned (CPO) marketing program SureSale™Certified, continues to extend its footprint across the country with launches today in New York and New Jersey. The comprehensive program, which...
e-Commerce Director Explains Lead Nurturing
Chris Fousek, the e-commerce director with Cadillac Village of Norwood and The Village Automotive Group, is sharing his expertise with automotive dealers and managers on lead nurturing: Bringing your customers down the sales funnel and transforming your leads into...
Retail Automotive Expert Discusses How to Execute The Zero Moment of Truth in the Dealership
Larry Bruce, partner, MotorTrends Online and president/CEO, MicrositesByU, is sharing his expertise with automotive dealers and managers on how to execute The Zero Moment of Truth (ZMOT) in the dealership. Larry Bruce will go into detail on marketing by the numbers...
Honda and Sprinkles Bake Up Sweet CR-V Marketing Program
TORRANCE, Calif. -- American Honda has teamed up with Sprinkles Cupcakes on a delectable mall-based marketing program to promote interest in the segment-leading 2012 Honda CR-V. The Honda CR-V Mall Tour will provide free Sprinkles cupcakes to those who check out the...
Kantar Media Releases March Madness Advertising Trends Report
New York, NY – The NCAA Division I Men’s Basketball Championship tiped off on last Tuesday. March 13th, the closing act in a vibrant first quarter of event TV that has included pro football’s Super Bowl, the Grammy Awards and the Academy Awards. Under a 14-year, $10.8...
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