Q

Conference & Expo: TBD, 2027
DealerPoint: April 5-7, 2027

Q

Sales & Variable OPS

Fire Safety Across Showrooms, Service Bays and Vehicle Inventory

One dealership houses a number of separate environments, not a single building with one uniform risk level. The showroom floor, the business office, the service and repair bays, the parts department, the detail area, the EV charging equipment, and the extensive...

AI in Dealerships: From Hype to Real Value

AI is quickly becoming one of the most talked-about technologies in automotive retail, but not everyone is convinced it belongs in the car-buying process. Many customers worry that AI will simply become another version of the pushy salesperson: a tool designed to...

Dealer Websites Keep Failing Google’s Core Web Vitals Test

Dealer Websites Keep Failing Google’s Core Web Vitals Test

Key Takeaways:  97.1% of dealership websites fail Google Core Web Vitals on mobile or desktop, a failure rate that is costing dealerships $30 of every $100 spent on digital advertising. Mobile interactivity failures affect 88% of dealer sites, with a median response...

The Test Drive Isn’t the Problem. Everything Around It Is.

The Test Drive Isn’t the Problem. Everything Around It Is.

I can book a flight to Tokyo in about 90 seconds without talking to a single person. I can book a same-day haircut in three taps and get a text confirming the time. But if I want to test-drive a new SUV this weekend, there's still a good chance the process starts with...

Virtual Selling: From Online Interest to Real Appointments

Virtual Selling: From Online Interest to Real Appointments

The internet, online shopping habits, and the COVID era have changed the way people make purchase decisions. Buyers are now used to doing their own research and moving through the buying journey on their own terms whenever possible. And when it comes to a major...

Join us for Digital Dealer Las Vegas 2021