Sales & Variable OPS
The Automotive Industry Rebirth: Why 2026 Will Define the Next Generation of Dealerships
The automotive industry is entering one of the most important turning points in modern retail history. Over the last several years, dealerships experienced dramatic highs and rapid changes that permanently reshaped the business. During the COVID era, inventory...
AI Won’t Replace Your Staff. It Will Replace Your Vendors.
The one role that pays for itself in ninety days.
Your Buyer Made Up Their Mind at 10:47 PM. Were You There?
At 10:47 PM, a buyer is sitting on the couch after dinner. The house is quiet. The laptop is open. Three tabs are running side by side: one for inventory, one for financing, and one for reviews. They are not casually browsing but have narrowed the choice. They know...
Dealership Digital Advertising is Working Better Than Ever
Dealerships across the country are getting more from their digital ad budgets, not by spending more, but by spending smarter. Fullpath's April 2026 Auto Intelligence Index—drawn from its Customer Data Platform and AI analytics across thousands of franchised...
Kelley Blue Book Report: New-Vehicle Price Increases Moderate in May, Incentive Spending Grows
ATLANTA, June 10, 2026 – New-vehicle prices moderated slightly in May and incentive spending grew, according to data released today by Kelley Blue Book, a Cox Automotive brand. The average transaction price (ATP) for a new vehicle purchased in May declined from...
CARFAX: Top 10 Vehicles Targeted by Recent Catalytic Converters Thefts
Law enforcement warns there may be a surge in converter thefts stemming from increased value
Why Today’s White Label Providers Are Driving the Automotive Industry’s Biggest Operational Decisions
Think about the last time you filed a roadside claim through your insurer. Or watched a customer walk out of the F&I office with a tire and wheel protection product. In almost every one of those moments, the brand on the card and the company doing the actual work...
Ranking #1 on Google Won’t Matter If AI Doesn’t Trust Your Dealership—The Search Marketing Shift
Traditionally, automotive search marketing was built around a relatively simple objective: win visibility. Meaning every dealership had the same goals. Rank higher. Buy the right keywords. Capture traffic. Generate leads. At the end of the day, the dealership with the...
Why AI Regulation is Now the Industry’s Responsibility
Lenders and dealer partners, it’s time for the industry to step forward. The federal government has officially passed the baton, and the financial services industry now bears primary responsibility for supervising, monitoring, and assuring the safety of generative and...
Join us for Digital Dealer Las Vegas 2021