Sales & Variable OPS
The Power of Short Videos in Modern Car Marketing
With the explosive growth of platforms like YouTube, Instagram and TikTok, short videos have emerged as one of the most powerful tools in digital marketing, and the automotive industry is no exception. Short videos generate more than double the engagement compared to...
CARFAX: Nearly Half of Drivers in the U.S. Behind on Major Services
Drivers Should Make Sure Vehicles Are Ready for Holiday Travel
EMG Expands Maven Platform with Strategy Engine, a Streaming Advertising Media Planning Tool for Dealerships
Los Angeles, CA – November 18, 2025 – EMG, the leading provider of streaming advertising solutions for retail automotive, today announced the release of the Strategy Engine, a new feature within its Maven streaming analytics platform. Designed for Tier 3 dealerships,...
New-Vehicle Prices Dip in October as EV Sales Plummet
The average price paid for a new vehicle in the U.S. saw a slight decline in October, pulling back from the record high set in September. According to a new report from Kelley Blue Book, the average transaction price (ATP) for a new vehicle fell to $49,766 last month....
The Paper Ghost in the Machine: The State of the Deal Jacket in Late 2025
As the automotive industry continues to look toward a fully digital retail future, an important, high-stakes process remains stubbornly tethered to the past: the deal jacket. For auto dealers, general managers, F&I directors, and dealer principals, this isn't just...
Turn Missed Calls into Captured Revenue in 5 Steps
Have you ever measured the value of a missed call? In sales, everyone knows what it costs. A missed call means a lost lead and lost money. In fixed operations, the loss is harder to see. And in the parts department, it happens every day. Each call that goes unanswered...
Ford Partners with Amazon Autos to Offer Certified Pre-Owned Vehicles Online
Customers can now browse, finance, and purchase Ford Blue Advantage certified pre-owned vehicles from participating Ford dealers on Amazon Autos
Dealerships Lose 12% of Service Visits Since 2018, Cox Automotive Study Finds
A new study from Cox Automotive revealed a concerning trend for dealership fixed operations: despite a growing number of service opportunities, U.S. dealerships have lost 12 percent of their service visit market share to independent competitors since 2018. The...
EU Prepares New Plan to Implement U.S. Trade Agreement: Tariff Tracker
President Donald Trump's 25% tariff on all cars imported to the United States has sent ripples through the global automotive industry. Officially implemented on April 3, this policy is already reshaping manufacturing decisions and trade strategies. Everything seems to...
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