VinSolutions announced it has strengthened its partnership with FordDirect through a new integration with Smart VINCENT. This new integration benefits Ford Dealers and Lincoln Retailers currently enrolled in the CRM Data Edge program, by simplifying and expediting the sales process, saving them time when researching and applying incentive packages.
Smart VINCENT is a principal tool used among Ford Dealers and Lincoln Retailers to access data and details on customers, vehicles and incentives.
FordDirect, a joint venture between Ford Motor Company and its dealers, connects the worlds of data, analytics, and technology to provide best-in-class digital marketing and advertising solutions exclusively for Ford Dealers and Lincoln Retailers.
Smart VINCENT Benefits
Now directly integrated with Cox Automotive Inc.’s AI-powered marketing, sales and service solution suite VinSolutions CRM, dealers can push customer and VIN information directly to Smart VINCENT for incentive searches, enabling dealers and retailers to avoid time-consuming duplicative steps and rekeying information across multiple systems.
Dean Stoneley, CEO of FordDirect, said this is the latest step in its commitment to delivering solutions that empower Ford and Lincoln dealerships to operate more efficiently and focus on their customers.
“Cox Automotive has proven to be a trusted partner, and this latest integration with VinSolutions and Smart VINCENT demonstrates another step forward in streamlining the sales process, enabling our dealers and retailers to better serve their customers by focusing on what matters most—building strong relationships and delivering exceptional car buying experiences,” said Stoneley.
VinSolutions Accelerated Growth
VinSolutions CRM integration with Smart VINCENT is now available to approximately 400+ Ford Dealers and Lincoln Retailers across the U.S.
Tracy Fred, senior vice president, dealer and software solutions at Cox, said VinSolutions has embarked on an accelerated innovation track with FordDirect CRM Data Edge, with this latest integration being the fifth in a series of offerings that began less than a year ago.
“Our latest Car Buyer Journey study shows that satisfaction for both the dealer and buyer is driven by streamlining the transactional portions of the purchase,” said Fred. “This integration underscores our commitment to creating an efficient buying and selling experience, where sales staff ensure the buyer gets the best deal, all without repetition and reducing the time associated with negotiations and paperwork.”
This and other FordDirect integrations will be showcased at the upcoming National Automobile Dealers Association (NADA) 2025 convention in New Orleans, La., Jan. 23-26. For information on all of Cox Automotive’s 2025 new offerings, or to schedule a briefing with the team, visit the Cox Automotive NADA Hub.
