Over the past two years, INCISENT Labs has been researching and analyzing cutting-edge practices and behaviors from other industries, including Silicon Valley to better understand the most successful strategies to engage today’s Internet consumer. What are the key findings from the research that you can use to illustrate how your dealership can use the power of the Internet to level the playing field with Internet empowered consumers? These proven techniques for Internet advertising, marketing and selling will enable you to win more consumers online, sell more cars more profitably and generate greater customer satisfaction. Pat Ryan Jr. is sharing his expertise with you.
What action items will you take back to the dealership?

• Learn emerging online behavior of today’s consumer and where they are headed.

• Lessons and most effective practices from the best of Silicon Valley’s leading innovators.

• Simple ways that dealers can incorporate these insights into the dealership and drive greater click through online and greater conversion in the store with today’s Internet consumer.

• Setting up the "win-win" of better traffic, better sales, better profits and better CSI.

Pat Ryan Jr. is the CEO of FirstLook and MAX Systems, the pioneer in inventory management, marketing and sales solutions for the automotive market. Ryan’s pioneering work in consumer optimization has made him widely recognized as an industry thought-leader and speaker, as well as a regular columnist for major automotive publications. He is instrumental in helping top dealer groups like Penske and Hendrick develop and continuously improve winning pre-owned and Internet operations. He holds a masters in business administration from Northwestern University’s Kellogg School of Management, a juris doctor cum laude from Northwestern Law School and a bachelor of arts degree from Georgetown University.