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Who Should Pick the Car?
Logically, you might think it is almost crazy to ask, “Who should pick the car?” I am sure most salespeople or sales managers would quickly respond, “Why, the customer of course.” Yet, when we consider the process that has been promoted and t
Jul 1, 2014
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Manheim and NIADA Salute Charitable Dealers
Manheim and the National Independent Automobile Dealers Association (NIADA) presented the fourth annual NIADA Manheim National Community Service Award to Members Auto Choice of Suwanee, Ga., on June 25, during the 68th NIADA Convention and Expo at Ca
Jul 1, 2014
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TrueCar Launches TrueCar Labs Innovation Incubator
TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling platform, today announced the creation of TrueCar Labs, an incubator focused on developing innovative solutions for the automotive ecosystem. TrueCar will utilize the incubator
Jul 1, 2014
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Dealer-FX Releases Appointment Ledger 2.0
Dealer-FX has announced the launch of Version 2.0 for their Appointment Ledger solution. This versatile and advanced tool manages and tracks all service leads and appointments generated from multiple sources and departments (online scheduling tool, B
Jul 1, 2014
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Interview with Bruce Baker & Chris Godwin – Owner & GM of Baker Nissan
Baker Nissan in Houston, TX, is running on all cylinders. Owned by Bruce Baker, a one-time oil man and college basketball player, the dealership recently celebrated a grand reopening moving into a brand new 86,000 sq. ft. building located on 12 acres
Jul 1, 2014
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Vegas is Going to the Wolf, Jordan Belfort
The ‘Wolf of Wall Street’ presenting the Keynote Address at the 17th Digital Dealer Conference & Exposition Best-selling author and world-renowned motivational speaker, Jordan Belfort is set to deliver the keynote address at the 17th Digital
Jul 1, 2014
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Lexus and Subaru of Pembrook Pines: Moves into Lexus’ #2 spot and triples Subaru sales in two short years
The average person only retains 10 percent of what they read, but 50 percent of what they see. This is why it’s so important for retailers to show rather than tell. Online video allows consumers to understand more content more quickly, in a simple
Jul 1, 2014
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The 10 Best Ways to Generate Traffic Without Google
The 10 best ways to generate traffic without Google, according to Search Engine Watch. Having a mix of trophy and long-tail phrases ranking in Google search engine results pages (SERPs) is the equivalent of manna from heaven to any online business. T
Jun 30, 2014
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How to Prevent Greenwashing
Greenwashing is the practice of claiming that your processes are environmentally stainable without proof. Greenwashing is visible in every industry, and is becoming especially prevalent when consumers seek out environmentally sustainable auto facilit
Jun 30, 2014