Auto Retail News

How to get to the heart of actual chat performance and ROI Chat for dealer sites has been around for eight years, but current industry estimates are that only about one in three dealers has embraced it…rather underwhelming, given all the years of b

Building trust with your customers is an aspect of automotive marketing that every dealer needs to focus on. When your customers have a strong level of trust in your staff and your services, marketing is much more effective. It is easier to grow loya

If you asked ten people what loyalty means you would probably get ten different answers. Certainly many couples have a different interpretation of the concept of loyalty as do business partners. Insurance companies invoke the need to be loyal, maybe

Trust isn’t just the subject of a Billy Joel song; it is the essence of any successful relationship, and the dealer-customer relationship is no exception. The bottom-line, close-at-all-cost attitude is a thing of the past. In the age of customer-ce

GM recalls 8.4M vehicles in 6 new campaigns, according to The Detroit News. General Motors Co.’s growing recall crisis ballooned Monday as the Detroit automaker called back 8.45 million more vehicles worldwide in six new recall campaigns — includ

I recently agreed to be the wingman for Dr. Merlot who was calling on a succession planning prospect, Victor. Doc described this gentleman as a 65-year-old, second-generation owner of 17 dealerships with a son and a daughter employed by the dealershi

Logically, you might think it is almost crazy to ask, “Who should pick the car?” I am sure most salespeople or sales managers would quickly respond, “Why, the customer of course.” Yet, when we consider the process that has been promoted and t

Manheim and the National Independent Automobile Dealers Association (NIADA) presented the fourth annual NIADA Manheim National Community Service Award to Members Auto Choice of Suwanee, Ga., on June 25, during the 68th NIADA Convention and Expo at Ca

TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling platform, today announced the creation of TrueCar Labs, an incubator focused on developing innovative solutions for the automotive ecosystem. TrueCar will utilize the incubator