Auto Retail News

The winter driving season is now upon us. This season brings many quality opportunities to build trust and increase visits with your customer base. There are a variety of personalized and automated messages you can send that will increase business an

It’s hard to believe that just a few years ago we had to rely on the desktop computer, and shortly before that the yellow pages and the phone book to find important business information. Today, two out of three consumers own at least one smart phon

One of my mentors in the automotive business is Jeff Sacks. I met Jeff over 20 years ago at his general manager’s boot camp. During the class, he made a profound statement that has stuck with me, and experience has proven it to be true time after t

Today, dealers are more confused than ever before about their digital strategy. Their digital footprint looks fine from afar, but up close it’s fragmented and the dots are not connected. They employ multiple vendors to provide programs and services

Even if we’ve met, you wouldn’t be surprised to know that I was a Boy Scout. As a young man, I was all about Scouting. There was always something new to learn, and camping was a blast. One of the toughest assignments I could get was light

Everyone is looking for the Next Big Thing to help increase sales at the dealership. But finding that magic bullet is as difficult as finding the Golden Ticket to Willy Wonka’s Chocolate Factory. What if there actually was a Golden Ticket for us th

Honda is replacing airbags nationwide, not just in humid states, from Autoblog. With a Senate hearing scheduled for November 20, the investigations into the exploding airbag inflators from automotive supplier Takata are just beginning. Honda is among

US closes Ford steering probe without recall, from The Telegraph. U.S. safety regulators have closed an investigation into steering problems in more than 500,000 Ford full-size cars without seeking a recall. The National Highway Traffic Safety Admini

Social Media 101: Twitter, from PowerSports Business. Twitter is popular in the social media world and should be one of the tools used by your dealership. Its importance can be seen in the numbers: 284 million monthly active users, 500 million tweets