Auto Retail News

Shaping consumer decisions by connecting digital and direct marketing, from The Guardian. To offer customers the best possible experience, brands must embrace new purchasing habits The way people buy things has changed. People are increasingly buying

Auto dealers try to curb customers’ frustration with new technology, from The Columbus Dispatch. Donna Higley often talks to her new high-tech Lexus. “I’ll be in a parking lot, and it will warn me of something ahead, and I’ll say, ‘Yes, yes

Many of the hottest sales leads you get come in through your dealership website. If you are unable to form the essential first connection with these leads, many drop off or go to other dealerships. One way to break the ice and immediately interact wi

A good friend of mine recently shopped for a new car. He’s a pretty tech savvy person, but oddly enough, didn’t know much about the vehicle that he was thinking of buying. He said that he asked numerous questions of his salesperson regarding mile

A study of Toyota, Lexus and Scion dealers underscores how behavioral analytics on websites can drive smarter chat and better conversion In recent years smart dealers have been re-focusing their digital marketing spend on driving traffic to their own

Acquisition Positions Dealertrack for Growth in Global Automotive Retailing Market Lake Success, N.Y., December 18, 2014 ─ Dealertrack Technologies (Nasdaq: TRAK) today announced a cash offer to acquire incadea plc (LSE AIM: INCA), a leading pr

DealerRater and AutoTrader Partner to Bring Dealership Reviews to AutoTrader.com, from Yahoo Finance Canada. DealerRater’s consumer-written dealership reviews to be integrated into AutoTrader.com dealer profile pages ATLANTA and WALTHAM, Mass.,

Lease Credit Approvals Rate Recorded at 84.2% Entering December CINCINNATI, OHIO (December 17, 2014) – Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even

The Dealer Guide to Email Marketing in a Mobile World, from Cobalt. According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails are read on a smartphone and 18.5% are read on a tablet. In other w