Auto Retail News

When General Manager Tim Van Binsbergen arrived in 2005, he realized that the store had a unique marketing challenge: the location was relatively isolated, not easily accessible or visible from the freeway, and it did not sit on a traditional “deal

We need more leads, we aren’t selling enough, call the ad gal, or get on the net and find some leads, change the key words, fire the SEO, who now is like the SOB… because your techie person won’t call you back and has you on their spam list now

My lengthy career in consulting, training, management, dealership ownership, and speaking engagements has taken me around the world, including visits to hundreds of dealerships here and abroad. It has, to say the least, been enlightening. At this poi

Great technology alone only delivers BAD service FASTER! Learn how GOOD processes with the RIGHT people trained well, SELL! Your personality is the biggest determining factor (or detriment!) to your success… This presentation will condense 15 years

Join PureCars’ National Director of Enterprise Accounts, Don Mullen for an unforgettable session on how to target, engage, and influence buyers throughout each phase of their digital decision making process. This session will cover engagement strat

 Focus on Converting Website Visitors to Leads to Drive More Dollars to Your Bottom Line During the DD18 Digital Dealer Session, Devin Daly will review the importance of creating an engaging, conversion focused website that drives greater advertisin

How to Sell in the Mobile World The face of social media is changing for car dealerships. It’s no longer a market of Tweets and Tags, and automotive dealers need to shift into high gear if they expect to sell cars online. A few years ago, Twitter a

Whether you’re the Dealer, GM or Digital Ninja This Is Cant Miss.  How are you holding your platform/inventory vendor’s accountable for performance? Do you have an existing analytics account? Are you using it properly and do you know how to read

Dealerships today spend a vast amount of marketing dollars across multiple vendors and platforms. Understanding how to measure success across the marketing mix has never been more of a challenge, with each vendor measuring and reporting results diffe