Auto Retail News

FCA US Dealers: Service Revenue Just Got A Lot More Important, from Automotive Digital Marketing. FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, wh

Austin, Texas – April 29, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicles, today announced the integration of its award-winning CarStory Market Reports into the Autoblog marketplace, an AOL

10 ways mobile apps are bringing breakthrough technologies to business, from TechRepublic. The best mobile apps are giving companies unprecedented efficiency, convenience, and the ability to deliver a topnotch customer experience. Tens of thousands o

Are you one of the many business owners or managers who find it difficult to manage online reputation? There are literally hundreds of places where your customers can go to share their opinions. While the specific sites and services will continue to

3 Refreshing Ways To Look At Marketing Analytics, from Forbes. It’s not just for data scientists anymore. Columnist Brian Massey shows us how to get creative and explore analytics from some unexpected sources. My numbers are down. After spendin

Automotive Industry Marketing Is Asleep At The Wheel, from Driving Sales. My friend Chris Walsh from Vets-Cars posted a link to a blog today about the Facebook Dark Post Bandwagon starting to roll. I was surprised to see him share the link and assume

Here’s Why Salespeople Need To Be Like Coaches — Not Athletes, from Forbes. In a way, business is like a team sport. And every company with a product to sell wants the best salespeople on their team. Like athletes in pursuit of a personal

Can Podcasting Help a Dealership Market?, from Dealer DIY. The average podcast listener stays connected for 22 minutes on average (Sticher). This is one of the reasons why including podcasting as part of a long form content marketing strategy is so p

We need to address a difficult issue. It’s never easy to say sorry, but whenever your actions cause offense (however unintended), it’s the right thing to do. In hindsight, maybe we shouldn’t have included two body-painted models at our stand du