Auto Retail News

Long-form content marketing is one of those Internet marketing buzz-phrases that gets kicked around quite a bit, especially as of late. If you ask a couple of digital marketers to explain the concept, you’re likely to get a couple of different answ

Impatient, entitled, demanding, lazy. These are some of the media’s favorite words to describe “millennials,” also known as “generation Y.” But if you already have some millennials on your service team, you might question whether these term

I’ve been pretty torn over the last few months. On one hand, I’m so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I’m concerned that ma

The National Center for Educational Statistics (NCES) projects that nearly 2 Million students will be graduating at the bachelor’s degree level as the Class of 2015.(FAQ) Consider the fact that nearly 71% of graduates this year are bringing home an

The service department tends to be the busiest place in a dealership, and service managers must stay in tune with what’s going on. While meetings and discussions can be useful, at times they only result in vague ideas the service staff never acts u

Are your F&I providers accelerating your professionalism and efficiency, or have they become an unrecognized disadvantage to your F&I performance? This question is timely, given how fast the auto retail landscape is changing. You cannot affor

Today’s car business has many challenges such as customer satisfaction, retention, and overall profitability. One thing I find interesting is, many of the challenges that car dealerships face are self-imposed. Today let’s look at some of the chal

I don’t know about you, but I read a lot of books. Recently, I was covering for Steve Hall, who had to leave town on business at the end of one of his classes. The class had just started taking their exam. I didn’t have my laptop with me, so I

This the final slice of my three-part review of “Why Strategy Execution Unravels,” an article printed in the resourceful Harvard Business Review. A comprehensive survey of CEOs and middle management revealed what the authors termed “Myths” re