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Interview with 2016 NADA Chairman Jeff Carlson

Jeff Carlson assumes the gavel this month as the National Automobile Dealers Association's Chairman for 2016. He began his automotive career in 1973 with Ford Motor Co, At the urging of a dealer he knew,
Jan 15, 2016
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Chimp, Chump, Champ – The 3 Stages of Successor Development

On a limited basis, The Rawls Group provides Successor Development Forums (SDF) for prospective leaders who feel they need coaching and education on the unique challenges
Jan 10, 2016
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What’s Your Dealership’s Chemistry with Women?

When it comes to customer service or sales, we often talk about having the right chemistry with a customer. But what does that really mean? What are the right ingredients to attract women shoppers
Jan 7, 2016
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Selling to Women: Cars Aren’t Power Tools

When it comes to buying a car, women have a myriad of choices in both the car and the purchase location. Women’s buying habits differ substantially from men’s, and understanding these differences
Dec 12, 2015
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Neuroscience and How it Impacts Selling Cars to Women

Even if everyone at your dealership is thoroughly trained and experienced in selling cars, you may be surprised at the number of times a potential successful sale with a woman prospect falls through.
Nov 12, 2015
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The Emerging Buying Power Of Women

What if you had access to real-time analytics regarding the top reasons women buy at your dealership? Or, more pointedly, why women leave your dealership after they visit and don’t return?
Oct 16, 2015
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Results Driven Digital Marketing: Capturing Additional Service Revenue

According to the National Automobile Dealers Association (NADA), auto dealership service and parts sales in the U.S. grew to more than $91 billion in 2014, and service revenue averaged nearly $6 million per dealership. At 46 percent gross profit, thi
Jul 15, 2015
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F&I’s Shifting Paradigm

Physicist, historian and philosopher Thomas Kuhn fathered, defined and popularized the concept of a “paradigm shift” in the 1960s. He argued that advancement is not evolutionary but rather a “series of peaceful interludes punctuated by intellec
Jul 15, 2015
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3 Reason to Stop Believing the Millennials Lie

There is no escaping the love affair with Millennials. Everyone has an opinion on them and how they want to be sold and marketed. Every thought leader is giving their strategy on how to attract them. Every vendor is using Millennials as the reason th
Jul 15, 2015