Auto Retail News

In April this year I had the pleasure of being part of the closing Keynote at Digital Dealer 18 in Tampa, Florida, with Peter Leto from Google, Ricky Lopez from David Maus Toyota and David Villa from Auto Dealer Live. The entire session focused on th

Back when social media was catching fire like a gas station in a Michael Bay movie, everybody wanted a piece of the action. Thousands of “social media experts” showed up promising rainbows and unicorns to dealerships in search of a way to

Today, everyone needs everything faster. Faster food, faster service, faster route to work. Your customers are no exception. If your sales or service department phone rings more than five times, you will likely lose that client. If a customer comes i

In the automotive training business you have to constantly try to stay within your own niche. By doing this you are able to move forward when you understand what you plan to teach and not just wing it. In dealing with a pre-owned department you’ll

How effective is my team? How well are we doing on expense management? Are we leaving anything on the table? These questions are asked by every business, in every industry…especially when profitability is challenged or running lower than targeted l

Within our new LearnToLead Elite Training Center adjacent to our Agoura Hills, California offices, I have a “Wall of Influencers.” On the wall are three separate photo displays where I’m posing with a substantial mentor in my life: John Maxwell

You probably think you know what it means to be good on the phone. It looks like your team hustles inbound and outbound calls and it sure seems like they’re being productive. You’ve got customers walking through your doors and cars leaving the lo

Here’s a new concept, successors: bring value! The opportunities are endless – your dealership is a multifaceted, financially complex business, employing hundreds of different types of people, and accounting for millions of dollars in sales.

It takes time, effort and resources to acquire a new automotive customer. After the initial sale, dealers invest in considerable efforts to build a relationship with the customer to build loyalty. A quick look at different automotive studies shows ho