Auto Retail News

The Gen Y group ranges from their 20’s through early 30’s and are buying 27% of new vehicles sold; by 2020 it will be 40% making them the largest generation of auto purchasers. Social media and review sites in particular are determining what cars

In the wake of fatal police shootings in Ferguson, Mo., North Charleston, S.C., and elsewhere, there is a rush to slap body cameras on every police officer in the country. Law enforcement watchdogs, activists and politicians in several cities are lea

Do stars sell cars? No, I’m not talking about Matthew McConaughey and his popular Lincoln MKC commercials. If you’re a dealer, you should be more worried about the stars on your online reviews than the rom-com actor. Because yes, stars do sell c

BDCs, CRMs, Elite Customer Service, Brand Expertise–these are all things you must know and master to be competitive in a dealership. But this information does not generally come naturally and training is a must in the automotive space. Training

Each month, dealers and their managers conduct a review of the previous month’s business. Included in this review are departmental gross, expense and net profit, as well as their individual contribution to the total dealership. Most meetings also i

Long-form content marketing is one of those Internet marketing buzz-phrases that gets kicked around quite a bit, especially as of late. If you ask a couple of digital marketers to explain the concept, you’re likely to get a couple of different answ

Impatient, entitled, demanding, lazy. These are some of the media’s favorite words to describe “millennials,” also known as “generation Y.” But if you already have some millennials on your service team, you might question whether these term

I’ve been pretty torn over the last few months. On one hand, I’m so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I’m concerned that ma