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Auto Retail News

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How to Maximize the SEO Value of Website Videos [VIDEO]

Flick Fusion Video Marketing is a pioneering video technology company, specializing in creating, managing, and distributing dynamic and cost-effective online and mobile video products on the world's
May 26, 2016
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Are You Ready for Pole Position? Driving Digitization in the Auto Industry

Car making isn’t only about the product any longer. It’s becoming a digital service game. Most OEMs recognize digitization’s power to transform their brands. But although many are partially digitizing key
May 26, 2016
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EasyCare Appoints Rob Mirra as National Director of New Business

EasyCare, the leading independent provider of automotive ownership benefits and dealer services that help dealers create more passionate employees and customers, has appointed Rob Mirra as
May 25, 2016
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Black Book Signs Bullseye Prospecting Distribution Agreement With Gauss Digital Marketing

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with Gauss Digital
May 24, 2016
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Used Car Market Insights – Week of May 24, 2016

This week’s Black Book Market Insights report shows relatively mild depreciation last week among the majority of car and truck segments. In fact, Sporty Cars, along with some vans, pickups and utilities,
May 24, 2016
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The Automotive Marketing Home Run

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership.
May 24, 2016
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Think Tank Tuesday : How to Tell Your Brand Story [VIDEO]

Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make
May 24, 2016
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Quick Reconditioning Spurs More Sales at Higher Profits

When I’m asked to analyze a dealership’s vehicle reconditioning department, it’s quickly apparent from my performance-report review who is running the show.
May 24, 2016
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Labor Department Publishes New Overtime Regulations

On Wednesday, the U.S. Department of Labor published its final rule updating overtime regulations under the Fair Labor Standards Act (FLSA), which, according to the department, will automatically extend
May 24, 2016