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Auto Retail News

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How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry

Connectivity and digitalization are the number one key trend disrupting the automotive business in 2016. According to KPMG’s Global Executive Survey 2016,
Jun 16, 2016
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The Time Is Now for Dealers to Embrace Online Video Advertising

Reaching the right car buyers at the right time is more difficult than ever given the high volume of ads inundating consumers on a daily basis.
Jun 16, 2016
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6 Keys for Your Sales Staff to Prevent Surety Bond Claims

Getting surety bond claims is one of the major risks when running an auto dealership. Although your company might be executing its administrative and business operations diligently, claims are still possible.
Jun 16, 2016
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Use This Nifty Trick to Increase Your Facebook Video Views [VIDEO]

Facebook videos are more popular than ever, but the challenge for marketers is that people have to 'unmute' the videos. Flick Fusion Director of Marketing Gina Reuscher shares a nifty trick that
Jun 16, 2016
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This Study About Millennials And Booze Will Help You Sell More Cars

We all know that drinking and driving don’t mix. But drinking and car shopping? Perhaps that’s a different story. Check this out. A new study called “Behind The Bottle: An Exploration of Trends
Jun 16, 2016
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Tesla Plans to Sell Its Electric Cars At Nordstrom

With the initiative, the electric car maker is one step closer to selling directly to consumers amid its battle with auto dealers.
Jun 16, 2016
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How Can We Alter Consumer Perception that Car Buying is Painful?

According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience when shopping for a new car.
Jun 16, 2016
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If Dealers Want To Understand Millennials, They Should Start By Hiring Them

I don’t think there’s been a single meeting I’ve had with clients in the past year where the term “millennial” hasn’t come up at least a half dozen times.
Jun 16, 2016
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It’s Okay to be a Mediocre Dealership

In today's society there are only two things people talk about: the bad and the outstanding experiences. Companies who are mediocre don’t garner media attention or stand out in the industry.
Jun 16, 2016