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This Week in Social Media News: Week of November 7, 2016

Twitter announced they have added two new features to Direct Messages: welcome messages and quick replies. These new features allow businesses to provide customers
Nov 8, 2016
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Is Your DMS Going Paperless?

They say that the best description of a tax auditor is someone who arrives after the battle and shoots all the wounded. I’ve been through some rough tax audits for my clients,
Nov 8, 2016
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A Firmly Rooted Dealership Stands Strong in Adversity

When asked, dealers tell me their biggest challenge is "people;" attracting, hiring and staying…the big three. Last month I briefly spoke to the first two
Nov 8, 2016
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Customers Expect the Impossible – So Give It to Them

Technology changes in our industry faster than many of us can keep up with. It seems like new services and innovations pop up weekly. Do we know which innovations consumers are sure to like or not?
Nov 8, 2016
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Epic Storytelling Sets Your Brand Apart

Great brands differentiate themselves through storytelling.  Not the “once upon a time” kind, but rather the kind that gives consumers an inside view of what the brands are really all about. 
Nov 7, 2016
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Dirty Data & Your Dealership

Dealerships have an epidemic on their hands, one that’s growing out of control and killing their profits. It’s happening in every showroom from coast to coast, and the culprit is right under their nose.
Nov 7, 2016
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Multiple of What?

Multiples, multiples, multiples. Dealers talk about blue sky multiples, a shorthand for valuation, all the time. And, Kerrigan Advisors publishes The Blue Report™, where we discuss the recent
Nov 7, 2016
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How to Stay in Your "Execution Zone"

Effective and consistent execution requires a combination of both skill set and mindset. The five-step execution process I lay out in my book, “It’s Not Rocket Science: Four Simple Strategies for
Nov 7, 2016
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The Sad State of User Experience in Automotive Industry Websites

Maybe it’s just me, but have you seen the state of auto industry websites lately? I’m not just talking about dealerships (which are mostly awful). I’m talking about the vendors and even the
Nov 7, 2016