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3 Tips to Make Your Next BIG Change Yield BIG Results

Change is the only constant since the beginning of time. Yet, it remains one of the most difficult things to do for the majority of people and businesses.
Jan 9, 2017
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Auto Dealership Liability for Accidents Occurring During Test Drives: How to Protect Your Dealership

Prospective car buyers are no different than the drivers we encounter daily on the road: some are skilled, and some are not so skilled. Add to that the prospective buyer’s unfamiliarity with
Jan 9, 2017
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Video Isn’t Only for Marketing

When it comes to video, most dealerships tend to think of it for purely sales department use, and sometimes in service. From communicating with customers via personalized emails,
Jan 9, 2017
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Google Tax: Should You Turn off Branded Paid Search Keywords?

Four years ago a writer penned a piece on “Google Tax” that explained how businesses are essentially forced to run paid search campaigns on their brand names which, of course,
Jan 9, 2017
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KosLo Launches New Car Wizard

Online car inventory marketplace announces innovative customization tool to further enhance its vehicle deal generation experience
Jan 9, 2017
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Customer Interaction App Enables Lexus of Jacksonville to Keep Service Department Running During Massive Power Outage

myKaarma, the cloud based conversational commerce software that’s revolutionizing the auto service industry, today announced that Lexus of Jacksonville has been able to keep its
Jan 9, 2017
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The Big Easy Survival Guide for NADA100 Chapter 4: What to See in the City

It’s almost time for NADA100, and that means we’re all about to get a little taste of New Orleans!  It’s a city that’s rich in history, fun, food, and nightlife, so it’s tough to know where to start.
Jan 6, 2017
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A New Year’s Resolution to Service Consumers

As we make our New Year’s resolutions and reflect on 2016, which was a less than perfect year for our industry, filled with recalls and declining consumer confidence due to lack of parts
Jan 6, 2017
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Surviving the Customer Loyalty Tailspin

Today, the Big 3 automakers account for only 44% of the market – a 26% decline from 2 and a half decades ago. In this short amount of time, consumer loyalty is no longer within reach,
Jan 6, 2017