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NO, Dealers! You Don’t Need Work-Life Balance.

According to a recent study of young executives by HubSpot, one in two people say that they need to improve their work-life balance. One in two people are WRONG. Dead wrong. This idea that success is about “finding balance” is as flawed as it is
Apr 3, 2018
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Relationship Development With People Is the Key to Your Success

Would you agree that great people drive greatness and without good people, your business is just a sound check getting ready for the real show? I do and that is the message I wish to expand upon. There is a long-standing concept going around that sta
Apr 3, 2018
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Six Steps to Promote People Properly

Some leaders excel at picking others for promotion and development while others lead their organizations into chaos or ruin with poor choices in this regard. Following are principles from two men who were, arguably, two of the best people-pickers of
Apr 3, 2018
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The One Thing That Changes Everything in F&I

F&I has been experiencing a tremendous amount of turbulence in the marketplace. Consumer advocacy groups, agents, vendors, and even certain lenders are challenging the roles and responsibilities of F&I managers. For many dealerships, F&I
Apr 3, 2018
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Google Analytics How-To: Hold Your Vendors Accountable

It’s the end of the first quarter, do you know where your digital marketing dollars went? If you’ve been utilizing your best source of free information about your web traffic, Google Analytics, you bet your boots you do. Tracking performance metr
Apr 3, 2018
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Reach More Car Shoppers with Mobile Video on Facebook

When you wake up in the morning, what is the first thing you do?  For me, I turn off the alarm clock, check my phone for news and weather, jump in the shower, and get ready for the day.  For others, they might have a different morning routine, but
Apr 3, 2018
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Digital Dealer Continues Its Live Charity Auction at the Digital Dealer 24 Conference & Expo

Proceeds will Benefit Make-A-Wish Foundation of Central and Northern Florida BOCA RATON, Fla. (March 30, 2018) – Digital Dealer is proud to announce its third Digital Dealer Charity Auction, with proceeds benefiting the Make-A-Wish Foundation of Ce
Apr 3, 2018
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Prioritize Mobile Experiences, Or Risk Losing Customers

Unless you entered 2018 in a DeLorean, it’s no surprise that use of mobile devices has skyrocketed over the past five years. Consumers now own more mobile devices than computers (and apparently, toothbrushes) (https://60secondmarketer.com/blog/2011
Apr 3, 2018