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How Facebook’s Latest Announcement Will Impact Your Ad Targeting

As a dealer, you need to know that the way you advertise on Facebook is about to change. On Wednesday evening, March 28, Facebook made this brief announcement: “We want to let advertisers know that we will be shutting down Partner Categories. This
Apr 12, 2018
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Automotive Industry Powerhouse Shaun Raines Joins DealerKnows

DealerKnows Adds Shaun Raines, Automotive Industry Veteran and Marketing Expert, to Team as Partner   Today, DealerKnows, a process training and digital marketing consulting firm specializing in automotive, announced that industry veteran Shaun
Apr 12, 2018
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ADTAXI LAUNCHES ‘QUANTUM’

–Omnichannel Optimization Platform Maximizes Cross-Channel Performance Through Machine Learning– ORLANDO (April 10, 2018)—Adtaxi—one of the nation’s fastest-growing digital marketing agencies—today announced the launch of its brand-new om
Apr 12, 2018
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ADESA Los Angeles Names New General Manager

CARMEL, Ind. – April 12, 2018 – ADESA, a business unit of global vehicle remarketing and technology solutions provider, KAR Auction Services, Inc. (NYSE: KAR), announces Ted Coates has been named general manager of its ADESA Los Angeles auction.
Apr 12, 2018
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Proactive Dealer Solutions Launches Call Management Solution Platform

Proactive Dealer Solutions launches cost-effective call management platform for all auto dealers — Call Management Solution. The service monitors, tracks, and trains team members to fix and master the phones. http://www.bdcexperts.com/solutions/
Apr 12, 2018
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POLL: According to a New Survey from Swapalease.com, Expecting Moms Most Likely opt for Mid-Size SUV’s with a More Trendy Style and Design

Cincinnati, OH (March 28,2018) Swapalease.com, the nation’s largest car lease marketplace, today announced results of its “New and Expecting Moms” survey, where thousands of drivers across the country were asked about their preferences on vehic
Apr 12, 2018
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Auto/Mate Adds Credit Card Processing from Worldpay

Albany, NY – April 9, 2018​ – Auto/Mate Dealership Systems has added a new Credit Card Processing feature to its dealership management system (DMS). Credit Card Processing from Worldpay (formerly Vantiv) integrates the Worldpay credit card devi
Apr 12, 2018
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Hard Facts: 3 Ways to Leverage Facebook Targeting Changes. How to Avoid Being Screwed By Facebook!

Facebook is responding to the backlash concerning their privacy policies by making life for marketers as difficult as possible. But, fear not! In this industry, we’re far from new to updates like this– but it’s always a little unner
Apr 12, 2018
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Yield Management: What We Can Learn From Airlines

If you have flown recently there are two inescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently. This is because airlines realize that planes taking off with empty seats represents lost revenue th
Apr 11, 2018