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Why Creative Marketing Matters
So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters. After all, you can s
May 9, 2018
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Balancing Mobile and Desktop Goals
Did you know that mobile conversion rates are less than half compared to desktop? So, why are digital marketers always going on and on about the importance of a mobile strategy? More and more consumers are researching cars and dealers on their phones
May 8, 2018
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Spring Market Coming to An End
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
May 8, 2018
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Client Command Wins Gold Stevie in 2018 American Business Awards®
Cumming, GA (May 3, 2018) – Client Command was named the winner of a Gold Stevie® Award in the Business of the Year – Automotive & Transport category in The 16th Annual American Business Awards®today. The awards are the U.S.A.’s premier b
May 8, 2018
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What Do Car Subscription Services Mean for Dealers, OEMs and Consumers?
There’s a huge push going on across the nation for subscription-based vehicle services. First introduced by manufacturers, more than a few dealerships have rolled out similar services for their customers. The general concept is that a consumer can
May 8, 2018
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Amazon Enters the Auto Service Business
Ujj Nath sends a wake-up call to dealers as Amazon enters the automotive service business in his new video blog.
May 8, 2018
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Boost Sales 10% or More with a Vehicle Exchange Program
How many vehicles do you sell out of your service lane every month? What if you could double that amount? These days you need all the sales opportunities you can get. Next to digital leads and inbound calls, the service department provides the most s
May 2, 2018
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STANDARDS FOR TECHNOLOGY IN AUTOMOTIVE RETAIL (STAR) RELEASES 2018 DEALER DATA SECURITY GUIDELINES
MCLEAN, VA. (May 2, 2018) – The Standards for Technology in Automotive Retail (STAR), a nonprofit organization in the automotive space that fulfills the business information needs of dealers and manufacturers, announced today the release of the 201
May 2, 2018
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Sporty Cars Values Rising
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
May 2, 2018