Auto Retail News

If you’re a dealership marketer, chances are you’ve heard a lot about content marketing. Well, be prepared because it’s going to be even more important in 2018. The term “content marketing” covers a lot of territory with

Here in the U.S., fraud is on the rise in a big way. Massive data breaches, like the Equifax breach, have given criminal fraudsters access to more information to defraud consumers and businesses. That is why we can expect more fraud perpetrated and m

“What is true environmentalism? The Obama administration told us you can’t be about jobs and growth and protect the environment. I simply reject that! We can do both,” according to Scott Pruitt, Administrator of the US Environmental Protection

We have all heard that saying “Practice makes perfect.” Well, I am here to tell you that is a straight lie. Practice does NOT make “perfect.” If you are practicing the wrong things, then you are not becoming perfect, you are only ingraining w

 As you would probably surmise, I get called in often when departments are losing money – usually big dough. The onset of a typical rebuild is launched by examining personnel expenses, which as you well know constitute the largest one group of exp

Toni Anne Fardette is the Director of Business Development for the Atlantic Auto Group ($1.1 Billion Dealer Group) in Long Island, New York.  Atlantic brands include Lexus, Audi, Hyundai, Toyota, Honda, Ford, Lincoln, Nissan, Volkswagen, Chevrolet,

There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research. Now, more than ever, you need real-time feedback on the media habits of your customers to get some sense of the cumulative attribution leading to your sales

Ever think about the number of components that are required to work seamlessly together in order to simply start your car and drive it to your destination? Recently, I was considering all of the important and essential components which were working t

Last month we discussed the benefits cap (economies of scale) that come from scale and growth if an organization has centralized its key support functions. This month, I’d like to focus on the diseconomies of scale that many growing groups experien