Auto Retail News

The auto space is becoming increasingly competitive. 69% of buyers start their purchase journey with little to no knowledge of the vehicle they end up buying. Having an integrated and comprehensive search strategy can be the difference between a sale

SCOTTSDALE, AZ, June 1, 2018 — Fidelis PPM, the leading provider of brand-building, revenue-generating prepaid maintenance (PPM) programs, has teamed with Fixed Ops Pros to increase maintenance upsell revenue for auto dealers who sell or pre-lo

Experienced Leaders to Drive Global Strategic Growth Initiatives NEW YORK – May 31, 2018 – Assurant, Inc. (NYSE:AIZ), a premier global provider of risk management solutions, today announced new leaders for its global automotive business, followin

I don’t write many blogs under my own name anymore. I can, however, guarantee that I write many blogs. Has attribution been a “buzzword” in the recent past in the auto industry? Of course. Some would say that attribution is bulls**t. Others swe

For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly

According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online. The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years. This is despit

Lease Approval Ratings Continue to Climb Following Steady Monthly Approval Increases since January CINCINNATI, OHIO (May 30, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70%

When you see someone using their smartphone, what is your first impression? Do you assume that person is engaged in personal business or professional business? Logically there’s no way to know because people use their smartphones for both reasons.

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why omni-channel marketing is so important for results in today’s marketing strategies.