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Auto Retail News

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Dealer-FX and OpenEdge Release EasyPay, the Convenient Mobile Solution for Frictionless Service Payments

Allows Customers to Review and Pay Invoices From Any Mobile Device or Desktop Toronto and Detroit, February 28, 2018 – Dealer-FX, the leading customer experience management provider for automotive OEMs and their retailers, and payments technology d
Feb 28, 2018
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Dealership Safety Concerns Aren’t Only About Recalls

Life at a dealership is hectic. There are so many pieces moving simultaneously that it can seem as if you’re living in a real-life version of the classic video game “Frogger,” continuously ducking, dodging and weaving your way through the deale
Feb 28, 2018
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Online/Social Strategy for Car Dealerships: Stay Agile, Watch for Trends, and Be Cost-Effective

Depending on the size of your dealership, whether you’re a franchisee or independent, you may or may not have staff dedicated to social media and or Google AdWords. Much of what you do on social media is based on who you’re targeting. Facebook, t
Feb 28, 2018
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3 Tips to Up Your Video Marketing Game

Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level. To quickly review, the fundamental basic blocks of a video marketing strategy inc
Feb 28, 2018
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Spring Time Auction Sales Performing Well

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Feb 27, 2018
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Darwin Online Launches Exclusive Accessories Functionality with RevolutionParts

New Feature Empowers Auto Dealers to Capture their Share of  Multi-Billion Dollar Ecommerce Auto Parts Sales Iselin, NJ, February 27, 2018 — Darwin Automotive, a leading F&I software provider for the automotive industry, today announced i
Feb 27, 2018
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There’s a War Going On: Is Your Digital Marketing in Danger?

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s useless. Tracking, perhaps not quite so simple, is a cookie placed on
Feb 27, 2018
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Wowing the Customer: Actions Speak Louder than Words

Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a
Feb 27, 2018
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Hard Facts: Twitter Content Crackdown

Like most social media platforms, Twitter has announced new updates to how they prioritize and publish content. But what does that mean for us as marketers? No more leveraging content across multiple client Twitter accounts. But before you cancel all
Feb 26, 2018