Auto Retail News

Most automotive retailers are familiar with marketing concepts like search engine optimization (SEO) and “content,” or messaging that communicates brand or product value to a clearly defined audience. These are mainstays of a modern automotive ma

2018 is shaping up to be a pivotal year for dealerships and their marketers. The list of skills every marketer needs to succeed is growing and it’s leaving many dealers wondering which way to turn. 2018 is the year that every dealership will ne

A client emailed me that he had started using a tool to automate sending emails of commissions to the managers and sales people. He claimed, “This is an awesome tool!! It removes the tedious task of distributing commission calculations and ensures

There seems to be a very pronounced interest in getting internal expenses under control and driving new profits after 2017 was recently wrapped up. Maybe the flattening of sales, maybe disappointing profitability, but something is definitely going on

There’s near-sacred belief among dealers with multiple locations that each store should stand on its own. Dealers might centralize administrative, accounting, human resources, purchasing and other necessary organization functions. But the day-to-da

Doing things you are certain are safe feels good. It’s comfortable and it doesn’t create any anxiety. But rarely does significant growth come from doing what’s safe and comfortable, instead, it’s almost certain that the unknown will have a gr

Artificial intelligence is here. It’s hard to miss, when you see how many Americans utilize personal assistants like Siri and Alexa on a daily basis. The recommendations offered to us on websites like Amazon and Netflix are all powered by AI. As wi

CARMEL, Ind. – March 21, 2018 – ADESA, a business unit of global vehicle remarketing and technology solutions provider, KAR Auction Services, Inc. (NYSE: KAR), announces Gil Hyder has been named executive sales director. “We didn’t have to se

Artificial Intelligence Chat Technology Now Part of Digital Air Strike’s Award-winning Consumer Engagement Solutions SCOTTSDALE, Ariz., – (March 21, 2018) Digital Air Strike, the leading social media, reputation management and digital engagem