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Why AI Still Requires Humans
In this video blog, Ujj Nath shares why AI will never completely replace humans.
Jun 17, 2018
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When Batman Decides a Recall Isn’t Enough
In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them
Jun 17, 2018
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Drive Sold-to-Service Converts
Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty chunk of a dealer’s lifetime service potential! What causes this pattern in car buyers, and how can you channel more of them from
Jun 17, 2018
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Does Your Automotive Marketplace Pass the Friction Test?
Let’s talk about friction. Friction doesn’t just play a critical role in physics. Removing friction from the automotive shopper’s journey is the key to automotive dealerships prospering in an industry fraught with challenge of running a modern
Jun 15, 2018
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BLACK BOOK MAY DEPRECIATION REPORT SHOWS MANY CARS AND TRUCKS SETTLING INTO SUMMER DEPRECIATION PATTERNS
LAWRENCEVILLE, Ga. (June 15, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2013-2017 decreased slightly in value -0.3% during May, with cars changing -0.7% and trucks -0.1%. All vehicles are averaging a
Jun 15, 2018
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MAJORITY OF AUTO LEASES STABILIZE PRICES ENTERING SUMMER
55.3% of Today’s Popular Leases Retain their Monthly Payment Prices Entering June CINCINNATI, OHIO (June 14, 2018) – Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease off
Jun 14, 2018
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The Evolution of Technology In Consumer Engagement
Since the opening of the first car dealership, dealers have been looking for ways to connect with car buyers. Manufacturers assisted in driving interest in their brands by consumers but it was up to the dealer to get the customer to choose them. The
Jun 14, 2018
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Tales of Short-Tail-Search Train Wrecks
Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid search spending. Dealers overspend, under-inspect, and blindly trust their digital marketing agencies to invest
Jun 14, 2018
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NextGear Capital Announces New Auditing Tool for Dealers
Self-reconciliation tool tackles a key dealer pain point in the auditing process CARMEL, IN (June 14, 2018) – To make a challenging audit process easier, NextGear Capital will be introducing a self-reconciliation tool that saves dealers time and
Jun 14, 2018