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14 Ways to Recruit Technicians: Finding a Needle in the Haystack

The government statistics forecasting automotive and truck technician current and future needs is impressive.  But, tech school enrollment is down, as well as the number of schools (particularly high schools) where a student can get a valuable dose
Aug 10, 2018
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How to Spot Potential Leaders in Your Organization

How do you spot potential leaders in your organization? Is it the person that keeps asking for the promotion, for more responsibility, and has the drive to push their way into a leadership position? Probably not. To paraphrase Oswald Sanders, “The
Aug 10, 2018
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3 Common Used Vehicle Concerns and Their Cures

My recent conversations with dealers reveal three common concerns about their used vehicle performance. I thought I’d use this article to address them and offer recommended cures. Softer sales: Despite a relatively strong used vehicle market, I’m
Aug 10, 2018
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Bridge the Gap Between Where You Are and Where You Want to Be

Last week I had a call from a young man whom I have come to respect due to his commitment, courage and tenacity as a new salesperson in the automotive field.  He is a rule follower, develops solid relationships with his customers, assists his team m
Aug 10, 2018
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Accountability: The Centerpiece of Success in Fixed Ops

The greatest challenge in the automotive industry today is finding leaders who will lead, managers who will manage, and directors who will provide direction. The centerpiece of effective leadership, management, and direction is accountability: Person
Aug 10, 2018
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Disciplined Innovation

“If you have always done it that way, it is probably wrong.” – Charles Kettering “Innovator,” “disruptor,” “game changer” all phrases describing today’s most successful companies. How do you develop a creative culture in your
Aug 10, 2018
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8 Tactics to Help You Stand Out on Social Media

There is a war for attention right now on social media. The only way for a dealer to stand out on social media is to rise above all the noise. People need to hear your unique voice amongst the roar of everyone else. Naturally, you’ll wonder ho
Aug 10, 2018
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5 Signs It’s Time to Part Ways with Your Conversion Tools

With digital marketing transforming at a rapid pace, everyone has become more discerning online. Shoppers do 80% of the buying process digitally,[1] so they’re looking for websites that make that as easy as possible. They prioritize a great experie
Aug 10, 2018
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Why Reviews from the Decision-Maker Matter

Reviews are everywhere. Car dealer reviews are no exception. How can your dealership leverage reviews to maximize their positive impact and improve sales to women customers? National research shows that women use car dealer reviews 50% more than men
Aug 10, 2018