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CDK Websites See Significant Organic Traffic Increases

The Recent Google Algorithm Affected Traffic Flows Across CMSs August 20, 2018 — Reunion Marketing personnel noted a remarkable increase in organic traffic for CDK websites that directly coincides with a Google algorithm update. While conducting re
Aug 23, 2018
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ADESA Announces New General Manager at ADESA Phoenix

CARMEL, Ind. – August 23, 2018 – ADESA, a business unit of global vehicle remarketing and technology solutions provider, KAR Auction Services, Inc. (NYSE: KAR), announces Rod Davis has been named general manager of its ADESA Phoenix auction. Davi
Aug 23, 2018
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Be Authentic. Be Driven. And Don’t Let the Waves Take You Down.

Let me start by saying that I love to surf. Back in my younger days, I was able to qualify and had the opportunity to compete on the pro tour. At one point, I surfed Mavericks in Northern California which has waves in the 30 to 40-foot range. To illu
Aug 23, 2018
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Profit By Action Quick Tip: Silent Salesperson

It’s time you started making your Dealership space work harder for you and this Quick Tip gives you a simple and very effective way you can do that for under $30!
Aug 23, 2018
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An Effective Social Media Presence Takes More than Simply Posting Content

Dealerships are coming around and increasingly realize the importance of having a good social media presence. Perhaps it’s due to the reach and effectiveness of social media ads, or the ability to stay top-of-mind with customers – both existing a
Aug 23, 2018
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Lane Alerts Ensure Manheim Clients Never Miss a Desired Vehicle

Real-time text message alerts give buyers a heads up during busy sale days ATLANTA – Buyers know that getting the right vehicle at the right time is critical to maximizing profits in the ultra-competitive used car industry—but that can be challen
Aug 22, 2018
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Spotting and Combating the Three Most Common Forms of Cybercrime

As dealership data increasingly goes digital, so too do the criminals who are looking to steal your customers’ valuable information. By falling victim to a data breach, dealerships can suffer damages in the form of fines, a diminished reputation, a
Aug 22, 2018
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Substantial Growth in Automotive and Transportation Segments Drive 1H ’18 Spireon Results

73 new franchise dealer customers signed in the first half of 2018, fueling 65 percent increase in device shipments versus 1H 2017 36 percent increase in revenues from trailer segment as Company exceeds 200,000 trailer telematics subscribers 45 perce
Aug 22, 2018
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The Importance of Cohesion for Multi-Store Marketing: Consistency is Key!

In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before they remembered it. The same concept applies to all dealership marketing — including on-the-lot. When it com
Aug 22, 2018