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How to Grow Loyalty with Service Marketing
For car dealers, the opportunity to create loyal customers might start with a sale, but true loyalty is created in the service department. According to a 2017 IHS Markit study, the average length of car ownership is nearly seven years. That’s a
Jan 4, 2019
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Freebie Fridays: Embrace Fear
Bill Wittenmyer shares why fear isn’t something to be afraid of but rather an emotion you should embrace in this episode of Freebie Friday.
Jan 4, 2019
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Spireon’s GoldStar Wins Connected Car Product of the Year in 2019 IoT Breakthrough Awards
Recent GoldStar enhancements create unmatched value for consumers, dealers, and lenders IRVINE, Calif., Jan. 3, 2019—Spireon, the vehicle intelligence company, has been recognized by the 2019 IoT Breakthrough Awards for its GoldStar™ GPS soluti
Jan 4, 2019
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3 Lines of Defense Against Cyber Attacks
How confident are you that your dealership can withstand a cyber attack? In my experience, most dealers underestimate the threat of attack and overestimate their ability to withstand an attack. When looking at your internal information technology (IT
Jan 3, 2019
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MOBILE EINSTEIN ANNOUNCES CORPORATE NAME CHANGE TO MOBILE DEALER TO REFLECT ITS SPECIALTY IN AUTO DEALERSHIP APP SOLUTIONS
Ottawa, Ontario – January 2, 2019 – Today, Mobile Einstein, the leaders in mobile app and geo-fencing solutions for car dealerships and auto groups, will change its name to Mobile Dealer. The name change reflects the software company’s growth a
Jan 2, 2019
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Auto/Mate’s Dave Druzynski Presents Workplace Harassment Prevention Workshop at NADA 2019
Albany, N.Y. – January 2, 2018 – In today’s age of social media, Weinstein and the #MeToo movement, dealers can’t afford to be passive about workplace harassment. At the upcoming NADA Convention & Expo, Auto/Mate’s Chief Peo
Jan 2, 2019
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The Duality of Conferences
When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of renting the booth space, sponsorship, the actual booth itself, staffing, swag, prizes and trav
Jan 2, 2019
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How to Protect Customer Data During the Holiday Sales Season
With advertisements of cars with giant red bows plastered around America, it’s no surprise that December truly is one of the most popular times of year to buy a car. New 2019 models have just come on the market, and 2018 models are dropping in pric
Dec 31, 2018
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The Pre-Owned Model of Quality Over Quantity
In the used vehicle business? Want to or not, most dealers are. Manufacturers have their hand in it as well, controlling the dealer to some point on selling and marketing certified pre-owned vehicles. Whether CPO or non-CPO vehicles are being sold, t
Dec 31, 2018