Auto Retail News
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Marketing & Advertising
A Dealer’s Guide to Connected TV and Streaming
After four tough years, the automotive market is finally finding a better balance between demand and supply. At first, the COVID-19 pandemic had dealerships pulling back on marketing, unsure of what the future would hold. Then came the supply chain h
Nov 14, 2024
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Upcoming Webinars
Your Video MPI Playbook: Build Trust & Drive Revenue with Service Videos that Convert Webinar Set for Today
At 2:30 p.m. today, Covideo’s Margaret Henney and Shift Awake Group’s Jacqueline Jasionowski will host a webinar titled “Your Video MPI Playbook: Build Trust & Drive Revenue with Service Videos that Convert” at DigitalDealer.com. In
Nov 14, 2024
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Dealer/GM News
Corwin Automotive, Atlantic Coast Automotive, Earnhardt Chevrolet, Dilawri: Dealership Roundup
Corwin Automotive Busy Second Dealership in Colorado Springs Corwin Automotive Group has purchased another Colorado Springs dealership. The Fargo, N.D.-based dealership group has acquired Groove Honda, according to Pinnacle Mergers and Acquisitions,
Nov 14, 2024
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Marketing & Advertising
Click. Buy. Drive. The Hybrid Car Buying Experience Customers Want in 2025
Consumers are calling the shots when it comes to buying cars, and they’re choosing options that put control and the freedom to explore, compare, and finance vehicles in their hands. Remote car buying gives them exactly that freedom— all from the
Nov 13, 2024
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Marketing & Advertising
Unlocking the Power of Video for Auto Dealers: Adapting to Generational Differences in the Automotive Shopping Journey
In today’s digital-first world, video content has transformed how consumers research, evaluate and purchase vehicles. Auto dealers and automotive brands who embrace video marketing can effectively engage potential buyers and convert leads into sale
Nov 12, 2024
Jasionowski, Henney to Host Video MPI Playbook Webinar Nov. 14
On Nov. 14 at 2:30 p.m., DigitalDealer.com will host a webinar titled “Your Video MPI Playbook: Build Trust & Drive Revenue with Service Videos that Convert,” hosted by Covideo’s Margaret Henney and Shift Awake Group’s Jacqueline Jasionow
Nov 12, 2024
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Marketing & Advertising
The Best Test Drive Videos for Car Shoppers
One of the best ways to engage active car shoppers is through test drive videos that replicate the in-person experience. Providing virtual test drives allows dealerships to meet the needs of two types of shoppers: those who want a comprehensive look
Nov 11, 2024
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Dealer/GM News
Auto Dealers Vow to Fight VW’s Direct to Consumers Effort
U.S. auto dealers are preparing to contest Volkswagen‘s plan to sell Scout Motors cars directly to consumers (DTC). Scout Motors CEO Scott Keogh recently stated he expects the electric SUV and truck brand will have around three dozen U.S. retai
Nov 11, 2024
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Dealer/GM News
How to Contribute a Guest Article to Digital Dealer
At DigitalDealer.com and Dealer Magazine, we are frequently asked if we accepts articles from outside contributors. The short answer is “Yes, we do.” The longer response is that we have certain criteria for what is submitted. When it come
Nov 10, 2024