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UnityWorks Announces New Suite of Dynamic Inventory Video Ad Solutions

MINNEAPOLIS, MN (Sept) UnityWorks, an Autodata Solutions company, has unveiled its latest in cutting-edge technology for the automotive industry – Dynamic Inventory Video Ads that pull VINs directly from dealer inventory into various ad units on mu
Sep 4, 2019
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Dealer-FX Accelerates Growth With Strategic New Hires

Three Key Leadership Appointments and a Round of New Hires Are Set to Deliver More Innovation for Customers. Toronto, September 4, 2019 – Dealer-FX, the leading customer experience management and intelligent delivery platform provider for automotiv
Sep 4, 2019
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One-on-One Google Review Success

What is the most popular search term for a car dealership? Their name of course! And what happens 100% of the time a person performs a Google Search for a dealership name? The dealership’s Google My Business (GMB) listing displays front and center,
Sep 4, 2019
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Auto Retail Comes Roaring Back in 2019

By Ryan Kerrigan, Managing Director, Kerrigan Advisors Though SAAR remains relatively flat in recent years (see Chart 1), the financial health of the largest auto retailers could not be stronger. Multiple public dealership groups are posting record r
Sep 3, 2019
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Off the Sidelines & in the Game

By Brian Bastin, Program Director, Automotive Dealership Management Keiser University Staggering! There is no other way to describe it. Whether you look at it as a percent (14%) or a raw number (7.1 million), the number of men 25-34 years of age who
Sep 3, 2019
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Is Improved Profitability Really a Priority?

In one of my recent articles, I offered up a vision of what an effective spend management function looks like in an organization and the benefits that will result, including new profitability, improved efficiencies, improved controls, and more. Autom
Sep 3, 2019
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Interview with Danny Zaslavsky of Country Hill Motors

Country Hill Motors, a locally-owned, family-operated, and independent used car dealership serving the greater Kansas City area, was founded in 1984 by Josh Buterin, who was joined in business several years later by John Zaslavsky. Throughout the 198
Sep 3, 2019
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12 Content Tactics to Strengthen Your Digital Reputation

Do you have a plan to increase business? Not something that’s been floating around in your head but a tangible, written strategy to engage more customers? Remarkably, most dealers don’t have a written marketing plan. Many don’t bother r
Sep 3, 2019
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Digital Retailing: Part 1: What is Digital Retailing?

By Melanie Borden, VP of Marketing, Celebrity Motor Cars If you’re like many in this industry, who are researching digital retailing, but not quite finding the information they’re looking for, and left with minimal resources, I invite you
Sep 3, 2019