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Driven Data Launches New Marketing Platform to Lower Auto Dealer Advertising Costs
INDIANAPOLIS, IN. – Driven Data, an Indianapolis-based technology company, announces the launch of its next generation marketing platform for the automotive industry. Driven Data is the first automotive solution to connect dealerships’ first part
Oct 25, 2019
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Mobile-First Video – Next Wave of Mobile-First Revolution
By Thomas R. Pearce, Senior Director of Interactive Strategy, Autodata Solutions I’ve been in digital most of my life and being part of this industry’s fast-paced evolution is exciting. When I put my video advertiser hat on, my crystal ball tells
Oct 24, 2019
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How Video Leads to More Sales
Lehel Reeves shares why consumers prefer video and how dealerships can lose sales if they fail to provide it.
Oct 24, 2019
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Buyers Beware: Signing Dealer Agreements Without Reading Can Get Costly
By Erin Tenner, Esq., Partner, Gray•Duffy, LLP Many issues are arising from what’s becoming standard terms in dealer agreements, so if you’re not in the habit of thoroughly reviewing what the manufacturer puts in front of you to sign, it’s ti
Oct 23, 2019
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Autotrader Tips Off Its 16th Season of NBA Partnership
ATLANTA, Ga., October 23, 2019 – Autotrader is tipping off its 16th season of partnership with the National Basketball Association (NBA), featuring several opportunities to be front and center all season long as the Official Car Search Engine of th
Oct 23, 2019
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Inovatec Systems Corp. Partners with Inverite Verification in Strategic Partnership
BURNABY, BC (October 22, 2019) – Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, and Inverite Verification, the leading open-banking provider with coverage for ove
Oct 22, 2019
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FZA Digital Releases ADAPT, an Effective WCAG Compliance Toolkit for Auto Dealers
As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this frustrating issue. Lakeland, FL, October 22, 2019 – With the recent news that the supreme court is allowing cases to move forw
Oct 22, 2019
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Remove Friction in Your Media Mix to Drive Profitability
By Bob Lanham, Head of Automotive Retail, Facebook With advertising and marketing being one of a dealership’s top expenditures, what a dealer buys and how they buy plays a role in their dealership’s profitability. One of the biggest struggles for
Oct 21, 2019
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Going Beyond Amazon, Apple and Google
By Adam Swanson, OEM Director, FuzionZone You’re not Amazon, Apple or Google, so why is everyone telling you that you should be? “Hey Alexa, order me more shampoo. Also, can you get me a trade number on customer Smith, make sure that our inventor
Oct 21, 2019