Auto Retail News
Using Facebook to Jumpstart Your Loyalty & Retention Programs
By Adam Pavkov, Client Partner, Facebook No industry is immune to the fundamental changes occurring in consumer purchase behavior and the heightened expectations surrounding the new retail shopping experience. However, there is certainly good news fo
Aug 15, 2019
The Foundation of Connected TV Ads: A Brief History of Its Rise
By Mike Machado, Co-Founder and Chief Revenue Officer, Demand Local, Inc. The use of Connected TV (CTV) has grown substantially in the past nine years. CTV devices like Apple TV and Roku are putting viewers in control of what they watch and how they
Aug 15, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsDigital Dealer ConferenceEveryoneFixed Operations NewsLeadershipServiceTrending Industry News
Interview with Dawn Walston of Titus-Will Toyota
Opening its first Ford store in 1938, the Titus-Will Automotive Group, a family-owned and operated group of companies, today consists of 2 Ford, 3 Chevrolet, 1 Toyota, 1 GMC/Buick/Cadillac and 1 Hyundai dealerships with over 500 employees in the Puge
Aug 15, 2019
You Keep Talking, But Are Your Customers Listening?
By Anthony Gjonaj, Regional Manager, automotiveMastermind Engage customers with the right message before they even know they’re in the market Today’s car shoppers are driven by digital and mobile technology, giving them more choice, more power, a
Aug 15, 2019
‘Medium and Message’ Magic!
Last month, I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every market, but if the message isn’t right, you’re throwing a whole bunch of stuff at the barn wall that won’t s
Aug 15, 2019
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EveryoneSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
3 Simple Ways to Communicate Better With Your Customers and Increase Sales
By Mike Hirschfield, CEO, Assured Influence The number one opportunity in your business right now lies in improving your communication. You don’t need the best price, or even the best product to win more sales, but you do need to create the best ex
Aug 15, 2019
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Data & AnalyticsMobileSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry News
How Automotive Marketers Can Drive More Sales From Their Slowing Digital Ad Spend
By Kayla Hammersmith, Senior Content Marketing Manager, DialogTech According to a recent eMarketer study, the auto sector is experiencing slowing growth in vehicle sales, parts sales, and digital advertising spend. It’s more important than ever to
Aug 14, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsDigital Dealer ConferenceMarketing & AdvertisingMarketing StrategiesSales & MarketingSocial MediaTrending Industry News
Harness the Power of Social Ads with Robust Data
By Dane Saville, Brand & PR Manager, Reunion Marketing Social media delivers content to buyers with unprecedented specificity. Nobody can overstate its power to connect with the right people in the right places. It’s why every major organizatio
Aug 14, 2019
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Data & AnalyticsSales & Variable OpsSales StrategiesSearch Engine MarketingSocial MediaTechnologyTrending Industry News
Level Up: Drive a Better Clicks-to-Bricks Connection
By Cavan Robinson, Director of Product Marketing, DealerSocket’s DealerFire The groundwork is underway for the industry’s digital future, and progressive dealers are prioritizing in-dealership experiences based on their customers’ online be
Aug 14, 2019