Auto Retail News
Stop Using Bad Pickup Lines and Bad Ad Creative
By By Ian Cruickshank, President & CEO, Leadbox Before I start into this article, I need to make it clear that I am coming at this from an academic perspective. That doesn’t mean that this is going to be a dry or dull article. It merely means t
Aug 29, 2019
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Is Your Website Driving Your Best Leads Away?
A recent article from consulting giant Deloitte has added new importance to the role of retailer websites in the average consumer’s vehicle purchase journey. According to the results of its 2018 Deloitte Global Automotive Consumer Study, brand and
Aug 29, 2019
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The Power of Video Marketing
Director of Partnerships & Business Development for Flick Fusion, Lehel Reeves, shares why video is imperative in today’s society and how dealers can lose business if they abstain.
Aug 29, 2019
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E-Selling 2019: The New Road to the Sale
By Sean Kelley, CEO, Car Motivators Right or wrong, your employees will try to meet the expectations given to them by their managers. Wrong expectations hold our business back. There is a glaring example of a bogus set of expectations set by thousand
Aug 29, 2019
Differences Between CTV & OTT That Marketers Should Know
By Ray Bhatia, CEO, Demand Local According to one recent study, cord-cutting – that is, giving up cable television and similar services – has increased by a massive 48% in the last eight years alone. But that doesn’t mean that people are watchi
Aug 29, 2019
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How Turnover Can Cost You Sales
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 28, 2019
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Witt’s Wise Words: Inaction
In this episode of Witt’s Wise Words, Bill Wittenmyer shares why inaction is your biggest competitor.
Aug 28, 2019
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How Retargeting Fuels Automotive Sales
In a not-too-distant past, dealerships had one showroom. It was their staging area where they strategically placed vehicles to awaken browsers’ senses. Sales professionals hovered, barely breathing, while trying to respect personal boundaries. They
Aug 28, 2019
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Digital License Plates Mark a Step Toward R&T Modernization
By Kaitlin Gavin, VP & General Manager, Dealertrack RTS Since the 19th century’s second industrial revolution, the metal-stamped license plates adorning vehicles have remained relatively unchanged. While registration and title operations are be
Aug 28, 2019