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Critical Decisions: Double your ‘Shows’ and Double your Demos!

I hope you’re off to a great day when reading this because I have some critical information to share for this month’s article that may ruffle a few feathers. When we make adjustments to our playbook ahead of time, closing appointments that actual
Jun 1, 2011
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NLRB Files Complaint Against Luxury Car Dealership For Unlawful Termination Over Employee’s FB Post

On Friday, May 20, 2011, the National Labor Relations Board filed a complaint against a luxury car dealership in Lake Bluff, IL for “unlawfully discharging a car salesperson because of his Facebook posting
May 24, 2011
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Time Utilization For Us Dummies

Please don’t take offense to the oblivious title — it’s just “catchy,” but after evaluating this tidbit you’ll recognize how much of the precious revenue-producing calendar clock time goes fallow. Of course, if you
May 20, 2011
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Who’s Writing Your Online Ads?

I recently saw a vehicle advertised on a dealer website that caught my attention. This pre-owned car was advertised as a “CarFax One Owner”.  Upon further investigation, I discovered that the “one owner” was a rental car company. Even though
May 19, 2011
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Does your Dealership Sell Transactions or Experiences?

I recently wrote a blog article entitled, “You Can’t Build a Great Organization Around Satisfied Customers.” In that piece I explained how, by definition, a satisfied customer has merely had their expectations met. Period. He is not wowed or im
May 14, 2011
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Study Shows Lead Response Practices Fall Way Short

Recently, my company conducted a mystery shopping study to gauge the status of dealer responses to customer price quote requests.  Brace yourself, here are the results: Twelve percent of leads received no response—not even an auto responder.  Fif
May 4, 2011
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‘Help Me’

Hello gang, welcome to spring.  Jim Ziegler and I started out writing in the first issue of Dealer magazine and I’m proud to say that I’ve been with you every issue since.  But, there comes a time in everybody’s life when they need a little h
May 1, 2011
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Believe It or Not, Congress Got It Right

We were nervous last year. The long-anticipated sunset provisions of George W.’s 2001 income and estate tax reform were coming into play and there was no telling how it would end up. All of us who were involved in business succession planning belie
May 1, 2011
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PSCars.com Offers ‘Practical System’ to Change Online Vehicle Buying

An old saying goes, “Necessity is the mother of all invention.” It’s an apt description for the development of PSCars.com, a new online vehicle shopping platform that seeks to transform online vehicle shopping and purchasing experiences for the
May 1, 2011