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Mazda Takes Innovative Approach in Debut of New Advertising Spot

IRVINE, Calif. — Mazda North American Operations (MNAO), the company known for such iconic vehicles as the Miata and the RX-7, engineering marvels such as the rotary engine and innovative SKYACTIV Technology, and the only Asian car company to e
Feb 8, 2012
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comScore Reports $50 Billion in Q4 2011 U.S. Retail E-Commerce Spending

RESTON, VA – comScore, Inc., a leader in measuring the digital world, today released its Q4 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $49.7 billion for the quarter, up 14 percent versus year ago.
Feb 8, 2012
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Chief University Releases 2012 Training Schedule

Madison, Ind. – Chief University, the trusted training arm of Chief Automotive Technologies, announces its 2012 schedule of hands-on training courses for collision repair technicians, estimators and appraisers. The schedule includes many opportun
Feb 8, 2012
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Virginia Dealership Uses Versatile Workspace Solution to Remodel Service Area

Tysinger Motor Company of Hampton, Virginia, recently completed a major facility remodel and wanted to provide a professional, organized and efficient layout in its Mercedes-Benz and Hyundai Service Departments. Tysinger did an intensive search for a
Feb 7, 2012
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Montana Auto Dealer Bill Underriner Takes the Helm at NADA

LAS VEGAS — In his first speech as chairman of the National Automobile Dealers Association (NADA), William P. Underriner said now is the right time to raise questions about the federal government’s fuel economy proposal of 54.5 miles per
Feb 7, 2012
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AutoTrader.com Makes It Easier for Dealers to Use Co-op Funds for New Car Advertising Online

ATLANTA — AutoTrader.com is taking co-op compliance for online advertising to the next level with make-based new-car advertising packages, a new display advertising unit and dedicated specialists to assist dealers. With the majority of new-car
Feb 7, 2012
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DealerRater® Announces the Winners of the 2012 Dealer of the Year Awards

WALTHAM, Mass. – DealerRater, the world’s premier car dealer review web site, today announced the winners of the 2012 Dealer of the Year Award Program.   The awards are given for distinction in outstanding customer service based upon cus
Feb 7, 2012
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Study Reveals Top Reasons Luxury Buyers Stay Loyal and Provides Key Insights By Brand

SOUTHFIELD, Mich. and ATLANTA — According to the 2012 New Luxury Vehicle Loyalty Study, conducted by Polk and AutoTrader.com, brand affinity and quality/reliability are among the top reasons luxury buyers stay with their brand. Polk anal
Feb 7, 2012
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Industry Expert Explains How to Use Active Auto Shopper Data to Grow a Proactive Business

By collecting and analyzing every keystroke, page view and click of over 60 million auto shoppers in the market, we now have a better understanding of their behavior, shopping trends, and advertising effectiveness and are able to use this information
Feb 7, 2012