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Super Bowl Advertising Insights: Which Super Bowl Ads Scored the Highest Audience?
Based on Kantar Media Audiences’ commercial ratings analysis for Sunday night’s Super Bowl telecast, Cadillac scored the highest audience, averaging a 43.5 average household rating. Automotive brands accounted for 6 of the top 25 rated ads �
Feb 8, 2012
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GM: Cadillac Super Bowl Spot Most Watched in U.S. History
DETROIT – Cadillac’s 30-second preview of the upcoming 2013 ATS compact sport sedan shown in Sunday’s Super Bowl XLVI broadcast was the most-viewed single advertising spot in U.S. television history, according to a study released Tuesday. Kanta
Feb 8, 2012
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Morpace finds that factory image programs remain important to dealers and OEMs
FARMINGTON HILLS, MI – Factory image (also known as facility assessment) programs and high manufacturer standards for dealerships are fueling a debate between dealers and manufacturers. This topic was at the forefront at the National Automotive
Feb 8, 2012
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AutoTrader.com Enhances Connections Solution With New Chat Dashboard and Sitelink Pro
ATLANTA — AutoTrader.com is making it easier for dealers to provide a better shopping experience online with enhanced features included in the new Connections Expert solution. New for 2012 are the comprehensive Chat Dashboard and Sitelink Pro
Feb 8, 2012
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Leading Automotive CRM DealerSocket Announces Five New Products at the 2012 NADA’s Annual Conference
SAN CLEMENTE, Calif. — Leading auto dealer CRM DealerSocket (DealerSocket.com) announced five new products that were showcased at 2012 National Automobile Dealers Association convention in Las Vegas; SocketTalk™, RevenueRadar™, EnterpriseD
Feb 8, 2012
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AutoTrader.com Shows Direct Impact of the Big Game’s Automotive Ads to Website Usage and Shopper Behavior
ATLANTA — As the leading online resource in the automotive marketplace, AutoTrader.com makes its mark on the big game by tracking what advertisements drive consumer online shopping behavior. Using a methodology that identifies the real-time
Feb 8, 2012
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Media Experts Discuss Leveraging Video to Drive Google Organic Search and Website Conversion
According to Google, 80% of auto shoppers watched an online auto video of the car of interest during the sales process. Fifty-three percent of auto shoppers priced a vehicle after watching an online auto video. These are incredible stats that every a
Feb 8, 2012
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Lexus Revs Up Campaign to Launch the All-New GS
TORRANCE, Calif. — On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan. The bold new GS—which arrives in showrooms this we
Feb 8, 2012
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Digital Marketing Expert to Discuss Online Marketing Fundamentals to Double Leads, Sales, and Profits
Timmy D. James, a leading digital marketing expert and well-respected industry trainer, and chief sales officer of Dealer Dimensions, is sharing his expertise with automotive dealers and managers. James will reveal seven simple rules that will: •
Feb 8, 2012