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comScore Releases the “2012 U.S. Digital Future in Focus” Report
RESTON, VA – comScore, Inc., a leader in measuring the digital world, recently released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertisin
Feb 15, 2012
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Average Conversion Rate of Unique Online Visitor to Shopper up 56%
According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 56% during the month of January 2012. This information is based on statistics for national automotive Internet behavior for January 2012. Below are
Feb 15, 2012
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Nissan Facebook Fans Invited to Participate in “Project 370z”
Nissan North America, Inc. (NNA) recently launched a social media-directed Nissan 370Z build-up called “Project 370Z” at the Chicago Auto Show – where the upcoming 2013 Nissan 370Z is also being previewed. The goal of the project is to utilize
Feb 15, 2012
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Moore & Scarry Advertising CEO Explains How Search has Radically Changed the Way Consumers Shop for Cars
Duncan Scarry, CEO, Moore & Scarry Advertising/Haystack Digital Marketing Platform, is sharing his expertise with automotive dealers and managers on how search engines have radically changed the way consumers shop for cars. Learn how consumers us
Feb 14, 2012
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Urban Science Annual Franchise Activity Report: U.S. Dealership Network Stabilized, Healthier
DETROIT — Urban Science released statistics and insights from its 2011 Automotive Franchise Activity Report (FAR), which shows a slight uptick in the number of dealerships nationwide after two years of significant attrition. As of Dec. 31, 201
Feb 14, 2012
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Ask The Right Questions With New JVTN® Course From Joe Verde
ORANGE COUNTY, CALIFORNIA – Subscribers to JVTN®, Joe Verde’s virtual sales training network for the automotive industry, now have access to a new course for managers and salespeople. The new online course, “Ask The Right Questions And Close
Feb 14, 2012
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Cobalt “Flexes” Its Website and Advertising Solutions Dealers gain unmatched flexibility and control of their online marketing efforts
SEATTLE, WA – Cobalt®, a business unit of ADP Dealer Services, announced major enhancements to its market-leading digital marketing platform to provide dealers increased flexibility and control of their websites and advertising. These major inno
Feb 14, 2012
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Consumers Pay if Fuel Economy Rules are not Delayed, NADA Warns
WASHINGTON — In comments filed late Monday with the Obama administration, the National Automobile Dealers Association (NADA) raised serious concerns about proposed fuel economy rules for Model Year 2017-2025 passenger cars and light trucks. NA
Feb 14, 2012
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Truecar.com: Average Fuel Economy for New Cars Sold in January Rises to Highest Ever
SANTA MONICA, Calif. — TrueCar.com provided actual fuel economy numbers from January light vehicle auto sales that indicate TrueMPG™increased to 22.9 mpg in January 2012 compared to 22.0 mpg in January 2011, and increased from December 2011
Feb 14, 2012