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Toyota Debuts Integrated Marketing Campaign for All-New Prius c

TORRANCE, Calif. – Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA, today launched the marketing campaign for the Prius c, the newest member of the Prius Family. “The Game of Life with Prius c” demonst
Mar 14, 2012
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Comcast Spotlight Manager Shares How the Right Advertising Message Drives the Right Return on Investment

Jim Dykstra, automotive sales manager at Comcast Spotlight, is sharing his expertise with automotive dealers and managers on how the right advertising message drives the right return on investment. Jim Dykstra will address the quality of your advert
Mar 14, 2012
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Fiat Brand’s ‘House Arrest’ Exceeds 1 Million Views on Brand’s YouTube Channel

Auburn Hills, Mich. –In less than one week since its debut on the Fiat Brand’s YouTube channel, “House Arrest” has hit more than 1 million viewers. The Fiat brand unveiled the new commercial for the 2012 Fiat 500 Abarth online the afterno
Mar 14, 2012
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Mercedes-Benz USA Announces New Senior Vice President, Sales

MONTVALE, N.J. — Mercedes-Benz USA (MBUSA) announced today the promotion of Michael Slagter to the newly created position of senior vice president, sales, effective immediately reporting to MBUSA’s president and CEO, Steve Cannon. In thi
Mar 14, 2012
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ClickMotive Chooses EVOX IMAGES® as its Long-Term Strategic Supplier

Plano, TX. — ClickMotive announced it has expanded its relationship with EVOX IMAGES® to deliver the most powerful imagery on leading automotive dealer websites. “We chose EVOX IMAGES as our strategic partner because they provide complete co
Mar 14, 2012
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CODA Automotive Selects Martin Automotive Group and Fladeboe Automotive Group as First Los Angeles and Orange County Dealers

LOS ANGELES — CODA Automotive, a leading developer of all-electric vehicles, today announced award-winning Martin Automotive Group in West Los Angeles and Fladeboe Automotive Group in Irvine, Calif. as its first dealers in the Los Angeles regi
Mar 14, 2012
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Stone Meta, Noted Auto Dealer Blogger Offer 7 Reasons Why Dealers Must Persevere with Social Media Programs to Prosper Tomorrow

CRYSTAL LAKE, IL – Stone Meta Media, a fixed operations-oriented social media marketing company, reminds auto dealers not to abandon their social media efforts when immediate gains lag, as its effectiveness at creating word-of-mouth advertising wil
Mar 13, 2012
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Time-tested Trust Axioms

Since congress started talking about taxing the rich to lower the deficit, there has been a frenzy of activity in the estate planning segment of the business succession matrix of issues. It seems as though most people understand that our shockingly r
Mar 13, 2012
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Will your Dealership Grow or be Stagnant this Year?

How to prepare for growth – step 1 The common excuse for dealership complacency is: “Well, this is the car business.” If you break this slogan down, what you get is: “Yes, we are a corporation with a P&L statement, balance sheet, HR depar
Mar 13, 2012