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Bob Glasser, Internet Manager & Dino Flora, Support Services Manager, JM Lexus

What truly distinguishes JM Lexus?   The nine-hole putting green for customers on the rooftop of the service center? The fact that JM Lexus is the largest volume Lexus dealer in the world, and has been since 1992?   That its parent company, JM Fami
Aug 4, 2011

Study: Website Appearance Is a Key Differentiator in Shopper Satisfaction with Auto Manufacturer Websites

WESTLAKE VILLAGE, Calif. — Website appearance—including design elements and color schemes—is driving many brand-level increases and decreases in shopper satisfaction with automotive manufacturer websites, according to the J.D. Power and Ass
Aug 4, 2011

Subaru of America, Inc. Appoints New Chief Marketing Officer

CHERRY HILL, N.J. — Subaru of America, Inc. this week announced the appointment of Dean Evans to chief marketing officer.  Reporting to SOA chief operating officer and EVP Tom Doll, Evans will be responsible for the company’s marketing,
Aug 3, 2011

FIAT® North America “Drives in” New Marketing and Advertising Campaign

Auburn Hills, Mich. – The FIAT® brand announced today the launch of an all-new marketing and advertising campaign, the first since its return to the North American market. The comprehensive campaign combines broadcast, print, digital and exper
Aug 3, 2011

Small Cars, Big Profits: Setting the Trend for Leasing

CINCINNATI — If there’s one thing automakers can count on, it’s that a subcompact car built on U.S. soil is a surefire money pit. Until now. General Motors is setting the industry on its ear with its soon-to-debut Chevrolet Sonic, w
Aug 3, 2011
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CarZen Executives Explain How To Advertise and Sell to 50 Million iPad Owners

Over three million consumers per month are joining the ranks of iPad lovers, and it is changing the way they shop. Tablets are the first device that bridges the gap between technological touchpoints and human touchpoints in the auto shopping process.
Aug 3, 2011
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Yelp Manager Explains How to Get Started with Yelp’s Free Tools for Business Owners

Do you know what Yelp is? Have you claimed your free business owner’s account yet? Dealers need to understand Yelp and its impact on small businesses. When dealers understand the best practices for business owners in the world of online reviews, th
Aug 3, 2011
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TrueCar.com: Average Transaction Price for Light Vehicles Up $582 in July

SANTA MONICA, Calif. — TrueCar.com, the authority on new car pricing, trends and forecasts, estimated today that the average transaction price for light vehicles in the United States was $29,761 in July 2011, up $582 (2.0 percent) from July 201
Aug 3, 2011
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July Auto Sales: Chrysler Reports Best July Since 2007; Toyota Still Struggling

The month of July proved to be another month of gains for the domestic brands. Chrysler Group LLC reported July 2011 was the best July the automaker has had since 2007. Both General Motors and Ford Motor Company also posted gains of a little less tha
Aug 3, 2011