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Dealer.com Executives Discuss Current Trends in Digital Marketing

Darren Haygood, the VP of major accounts with Dealer.com, and Matt Murray, manager of Dealer.com’s East Coast Enterprise Sales team, are sharing their expertise with automotive dealers and managers on current trends in digital marketing and the ove
Mar 29, 2012
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Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness

NEW YORK, NY and RESTON, VA – comScore, Inc., a leader in measuring the digital world, and EXPO, the first consumer network focused on creating and distributing high impact product videos to drive engagement and conversion, today released the resul
Mar 29, 2012
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Popular Automotive Industry Trainer Discusses Internet 101: Understanding the Opportunity

Steve Stauning, founder of Pladoogle, LLC, is sharing his expertise with automotive dealers and managers on how to more effectively lead their store’s Internet sales and digital marketing efforts. The digital marketing world seems to be evolving fa
Mar 29, 2012
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Is your Dealership Truly Benefitting from Technology?

If you’re over 45 years old, you probably remember the first remote control you ever saw – I sure do. Even though wireless remotes for televisions had been commercially available since the 1950s, I didn’t see my first one in someone’s home un
Mar 28, 2012
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Evaluate and Fix your Broken Internet Process Now!

Having all of the technology in the world will not help you when it comes to the human touch, communicating and connecting with customers in a way that not only builds commonality, but gives the customer the “I gotta guy” feeling. The biggest buz
Mar 28, 2012
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Concealed weapons in public and the workplace

Historically, most states regulated the carrying of concealed weapons in public either by a complete ban or by discretionary licensing statutes that permitted the local police chief or some other designated authority to issue permits. A license or pe
Mar 28, 2012
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The Conference Board Consumer Confidence Index® Decreases

NEW YORK — The Conference Board Consumer Confidence Index®, which had increased in February, pulled back slightly in March. The Index now stands at 70.2 (1985=100), down from 71.6 in February. The Present Situation Index, however, increased to
Mar 28, 2012
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TrueCar.com: March 2012 New Car Sales Expected to Be Highest Since August 2007

SANTA MONICA, Calif. — TrueCar.com, the authority on new car pricing, trends and forecasting, today released its March 2012 sales and incentives forecast.  The forecast shows the following: For March 2012, new light vehicle sales in the U.S.
Mar 28, 2012
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AutoTrader.com’s Trade-In Marketplace Reaches Over Three Million Offers Generated to Date

ATLANTA — AutoTrader.com’s revolutionary Trade-In Marketplace (TIM) reached a notable milestone in February, generating the three millionth Instant Trade-In Offer since January 2010. In the last year alone, the volume of offers has incre
Mar 28, 2012