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Mudd Advertising’s Equity Review Program Proves Success for Automotive Industry

Cedar Falls, Iowa – Due to recent supply disruptions in vehicle production, Mudd Advertising has enhanced their Equity Review Program with more robust features that aim to help dealers increase their inventory, attain high-quality trades and create
Aug 10, 2011
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Dealer.com Names Eliza Kelly Vice President of Marketing

Burlington, VT – Dealer.com, the global leader in automotive Internet marketing solutions, today announced that marketing and communications professional Eliza Kelly has been named Vice President of Marketing for the company. In her role, Kelly is
Aug 10, 2011

Digital Marketing Independence – Growing First-party Leads

In the August issue of Digital Dealer magazine, I introduced the concept of “Digital Marketing Independence” and asked the question “can dealers do it all themselves?” The short answer, for those who did not read that piece, is simply “no,�
Aug 10, 2011
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Study Shows Cleaner Vehicles Create Opportunities for Jobs, Economic Growth

WASHINGTON — More than 155,000 American workers already are making components for clean, fuel-efficient vehicles, and that number could grow significantly as the United States continues to embrace new generations of fuel efficient cars and truc
Aug 10, 2011
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Customer Loyalty Expert Defines What Customer Loyalty Programs Are and Why They Are Essential in Today’s Digital World

Increase your repurchase loyalty, service loyalty and overall profitability. Learn what the airline industry, hospitality industry and the top auto dealers already know: loyalty programs can increase bottom line profitability up to 85%. What are cust
Aug 10, 2011
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ResponseLogix CEO Shares How to Drive Maximum Sales and Profit

It takes exposure, best practice follow-up and competitive pricing to drive maximum sales and profit. Each key building block entails a series of disciplines that, if mastered, provides an important stepping stone toward Internet success. Lead volum
Aug 10, 2011
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AutoTrader.com: Shopper Interest in Truck and SUVs Remained Strong in July; Asking Prices Increased Again for the Majority of New, Used and CPO Vehicles

ATLANTA — Two major trends were evident in AutoTrader.com’s July Trend Engine report, which offers analysis of traffic to the site each month: shoppers continued to show interest in big trucks and SUVs despite relatively high gas prices,
Aug 10, 2011

New Advertising Spots for All-new 2011 Dodge Durango Showcase the Return of American SUV Performance

AUBURN HILLS, Mich. — New 30-second spots begin in third quarter and emphasize ‘The SUV is Back’ Television and digital advertising demonstrate 2011 Dodge Durango’s best-in-class driving range, power and towing capacity, seati
Aug 10, 2011
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GM Takes Next Steps Toward Long-Term Sustainable Performance

DETROIT – General Motors Co. this week outlined further steps to improve its competitive position to ensure long-term sustainable performance. Details were shared at the company’s 2nd Annual Global Business Conference for investors and financial
Aug 10, 2011