Auto Retail News

MONTEREY, Calif. — Lexus, Infiniti and Acura dealerships ranked highest in the 2012 Pied Piper Prospect Satisfaction Index® (PSI®) Internet Lead Effectiveness(™) (ILE™) Benchmarking Study, which measured auto dealership responsiveness to

New York, NY – Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spend

TORRANCE, Calif. – Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA, today launched the marketing campaign for the Prius c, the newest member of the Prius Family. “The Game of Life with Prius c” demonst

Jim Dykstra, automotive sales manager at Comcast Spotlight, is sharing his expertise with automotive dealers and managers on how the right advertising message drives the right return on investment. Jim Dykstra will address the quality of your advert

Auburn Hills, Mich. –In less than one week since its debut on the Fiat Brand’s YouTube channel, “House Arrest” has hit more than 1 million viewers. The Fiat brand unveiled the new commercial for the 2012 Fiat 500 Abarth online the afterno

MONTVALE, N.J. — Mercedes-Benz USA (MBUSA) announced today the promotion of Michael Slagter to the newly created position of senior vice president, sales, effective immediately reporting to MBUSA’s president and CEO, Steve Cannon. In thi

Plano, TX. — ClickMotive announced it has expanded its relationship with EVOX IMAGES® to deliver the most powerful imagery on leading automotive dealer websites. “We chose EVOX IMAGES as our strategic partner because they provide complete co

LOS ANGELES — CODA Automotive, a leading developer of all-electric vehicles, today announced award-winning Martin Automotive Group in West Los Angeles and Fladeboe Automotive Group in Irvine, Calif. as its first dealers in the Los Angeles regi

CRYSTAL LAKE, IL – Stone Meta Media, a fixed operations-oriented social media marketing company, reminds auto dealers not to abandon their social media efforts when immediate gains lag, as its effectiveness at creating word-of-mouth advertising wil