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Retail Automotive Industry Expert Discusses Why Dealers No Longer Advertise for a Showroom Visit

Too many of us advertise without understanding why. We understand the what, or the goal of the advertising, which is to sell more cars, but today it takes more than a loud message or a cheap price to sell a car. The goal of your advertising shouldn�
Aug 11, 2011

Lithia Motors Renews Agreement With The Warranty Group

CHICAGO – The Warranty Group, Inc., today announced that Lithia Motors has extended its agreement with the company to provide service contracts to its entire dealership network. Lithia is one of America’s largest automotive retailers, featuring 2
Aug 11, 2011
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Northern California Future Automotive Group Selects Sensible Driver for Quick Lane from Kihon Media

FOLSOM, Calif. – Kihon Media, a leader in online auto dealer customer retention programs, announced today that The Future Automotive Group, which includes Future Ford of Sacramento, Future Ford of Clovis, Future Ford Lincoln of Roseville and Future
Aug 11, 2011
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CEO and co-founder of Dataium Explains How Cloud Intelligence will Change the Way Dealers do Business over the Next Five Years

Advanced Cloud Intelligence data solutions provide the auto industry unprecedented visibility and opportunity to revolutionize the way cars are designed, manufactured, marketed and sold worldwide. With today’s high-speed processors, big data so
Aug 11, 2011

Consumer Reports Index: Sentiment Plunges To Lowest Level Since December 2009

YONKERS, NY — August’s Consumer Reports Index, a measure of overall consumer sentiment, fell to its lowest level since December 2009 and registered its sharpest drop in two years, as recent events in Washington about the debt ceiling debate fixed
Aug 11, 2011

Nissan Uses Facebook For Customer Relations

According to a story from Autoblog.com, Nissan may start using the social networking site for more than just posting interesting content. The story said the automaker responds to all of the posts on its Facebook wall, positive and/or negative, from i
Aug 11, 2011

comScore Releases July 2011 U.S. Search Engine Rankings

RESTON, VA – comScore, Inc., a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in July with 65.1 percent of search queries cond
Aug 11, 2011

Marketing Efforts Turn Social

Dealers are using their ad dollars more and more for marketing on social media sites online than actually at their dealerships, according to a story from USAToday. The story said dealerships don’t have actual sales that they can contribute to their
Aug 11, 2011
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Chrysler Group LLC Launches “No Payments for 90 Days” Program

Auburn Hills, Mich. – Chrysler Group LLC announced a “No Payments for 90 Days” promotion on all 2011 and 2012 Chrysler, Jeep®, Dodge, and Ram Truck models financed through Ally Financial. This deferred retail payment program is effective i
Aug 11, 2011