Auto Retail News

If you’re a pilot, you love a good 10,000 foot view. If you’re a dealer, you need meaty, actionable insight you can bring back to the dealership and apply ASAP. The Cobalt 2010-2011 Automotive EShopper Experience study delivers just that. What ar

According to The Detroit News, the National Highway Traffic Safety Administration has decided to close an investigation it opened to examine some Ford F-150 trucks. The story said the investigation was originally opened to inspect the fuel tank strap

NEW YORK –HookLogic today announced a $9.5 million round of financing from Bain Capital Ventures. It is the first institutional investment accepted by HookLogic after six years of profitable growth.  The funding will be used to expand the organiza

DETROIT – In the hotly contested battle for luxury car buyers, personal experience matters most. So Cadillac is putting potential customers behind the wheel of a 556-horsepower Cadillac CTS-V on a private racecourse. It’s an experience few would

WASHINGTON – More than a quarter (28%) of all American adults use mobile or social location-based services of some kind. This includes anyone who takes part in one or more of the following activities: 28% of cell owners use phones to get directions

According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 47% during the month of August 2011. This information is based on statistics for national automotive Internet behavior for August 2011. Below are a

What actions do car buyers take online before visiting a dealership to purchase a vehicle? Google partnered with Shopper Sciences to examine the path to purchase in the car buying process. This study introduces the Zero Moment of Truth (ZMOT), the ac

SANTA MONICA, Calif. — Edmunds.com, the premier online resource for automotive information, launched today a new online guide to help consumers better understand the range of new entertainment and information technology that are now available in mo

Everyone has a web site these days, but technology moves very quickly.  Are you keeping up?  What are a few elements of the digital marketing age that you should expect to get when purchasing a web site? Is your site converting all the leads possib