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Think Like the Customer, Sidestep the Competition

From the NY Times, an interview on google, marketing, and content tactics with a surprisingly successful small business owner who reduced his $250k marketing budget by 90% to beat his own peak sales record from before the economic crisis of ’
Mar 6, 2013
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Laundered Reusable Shop Towels Pose No Health Risk to Workers

Scientific Study Refutes Claims of Health Risk by Disposables Industry ALEXANDRIA, Va. — A scientific study released today by ARCADIS, an international research firm specializing in environment issues, found no evidence that laundered reusable shop
Mar 6, 2013
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Vehicle Depreciation Not A Threat, Says Black Book, Fitch

According to F&I and Showroom, all the fuss about vehicle depreciation in 2013 may be in vain. In consultation with Black Book, researchers found that ABS rates are actually on a diminishing trend, and expects that 2013 to be a record year for lo
Mar 6, 2013
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Audi suits up to reprise its leading role in Marvel’s Iron Man 3

Audi returns as Tony Stark’s vehicle of choice in Marvel’s Iron Man 3 slated for a May 3 release date Audi has joined forces with Disney and Marvel Studios, a subsidiary of Marvel Entertainment, LLC for the release of Marvel’s Iron Man 3 due in
Mar 6, 2013
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U.S. World Leader in Spam

From Mashable, the United States takes the top spot this week as lead distributor of spam, spreading 18.3% of the world’s junk mail sent. The U.S. sends out more than twice the amount of spam that China sends, and over four times the amount of
Mar 6, 2013
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Crossbreeding Cars: Why Fisker and Tesla Should Start Mixing Genes

Sources at Digital Trends offer some intriguing insight on the respective plights of floundering electric exotic car makers Fisker and Tesla. Switching engines could be to an advantage for each of the car manufacturers in building a better vehicle. S
Mar 5, 2013
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Spotlight on Group 1: Auto Retail Goes Global

According to Business Without Borders, pioneering dealership group Group 1 Automotive, Inc. is expanding globally. Last month marked their purchase of dealerships in Brazil, now dealerships in the UK. To read more about Group 1 Automotive and the Aut
Mar 5, 2013
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World Debut For Rolls-Royce Wraith At Geneva Motor Show

WEST SUSSEX, England — Elegant fastback design hints at dynamic prowess of the most powerful Rolls-Royce ever: 624 bhp/465kW, 800 Nm from 1,500 rpm : 0-60 mph in 4.4 seconds (0-62 in 4.6) Debut of Satellite Aided Transmission. A technology that
Mar 5, 2013
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Google’s Peter Leto Joins Industry Thought Leaders at the Digital Dealer Workshops Seattle

Roughly a decade ago, there were only four advertising mediums – TV, radio, print and outdoor. These mediums dominated marketing strategies for decades. However, as customers continue to use the Internet as a primary means to research purchases
Mar 5, 2013